The Outdoor Market
Were a society that takes sportsespecially outdoor sportsvery seriously. According to The New York Times, we take it seriously enough to spend almost $45 billion a year having fun, most of it out in Mother Nature. Who said you couldnt make a living by having fun? Two of the fastest-growing outdoor sports are snowboarding and fly fishing.
The Fly Rod and the Dollar Trend
These are trends that business is taking seriously. An entire industry has grown up around each sport. The popularity of fly fishing has skyrocketed in the last few years. There are currently 8 million fly casters.
If youve priced fly-fishing gear
lately, youve noticed that its quite
The Snowboard and the Dollar Trend
When Sherman Poppin strapped a couple of skis together and created the first snowboard back in 1965 for his children, few knew it would take off like gangbusters. Poppin called his invention a "Snufer."
It started simple: a hill by the side of a road and a few old board-skis with straps. But in the last few years, snowboarding has become a major sport. In fact, its now an Olympic event. It currently ranks third or fourth in winter sport popularity. By the year 2000, it will likely be the most popular winter sport. In fact, experts are projecting that 90 percent of people on the slopes will soon be strapping on snowboards.
And yes, an industry has grown up around it. Careful trend watchers are capitalizing on boardings popularity. They were in on the ground floorand now, of course, they are smiling. Snowboarding has increased 148 percent in just a few years. In 1996, 2.4 million people boarded.
Trend watchers have made money by being on top of this new market. By the way, Japan is a new boarding market; in fact, its one of the fastest-growing new markets. Is it any surprise, then, that many major boarding companies are looking east with a great deal of interest?