Marketing, Sales, and Support

Marketing Research Group

Mission 
Research Resources
RetailView Research 
Team Profiles 
Team-Recommended Search Tools 
Ecommerce Information Sites

Ecommerce Customer Support Research Sites

Mission 

The Marketing Research Group is charged with assisting marketing managers in each strategic business unit with their research needs. Branding, positioning, and other competitive issues will be addressed to further the efforts of the marketing, sales, and product support teams in achieving the marketing circle of success. The group will demonstrate how research can improve the market planning, product development, pricing, distribution, promotion, sales, and support functions of Corporate View. 

Team Profiles 

Asher, Jared: Marketing Research Assistant
Cohen, Daniel: Assistant Director
Jones, Casey: Director of Marketing 
Lopez, Samantha: Marketing Research Specialist
Miller, Jeff: Marketing Research Specialist
Takase, Kaoru: Marketing Research Assistant

Team-Recommended Search Tools

These portal sites allow you to search for business and industry trends by clicking their BUSINESS index and clicking through the choices or entering a search word. 

AltaVista 
Ask Jeeves

Excite
 
GO Network 
Google
Snap
 
Yahoo! 

Ecommerce Information Sites

Nielsen/Net Ratings Service
Media Metrix
Forrester
CNN/FN
Ziff Davis

Ecommerce Customer Support Research Sites

BizRate.com
Consumer Reports Online
BBBOnLine
Companies Online
TRUSTe