Meet the Author
Jodie Nicotra, author of Becoming Rhetorical: Analyzing and Composing in a Multimedia World
Author Jodie Nicotra talks about her new writing guide, Becoming Rhetorical, and the MindTap that accompanies it.
Features & Benefits

Transitions students into rhetorical thinkers and academic writers in contexts that demonstrate immediate relevance.

Teaches your students to think of multimodal concepts as rhetorical.

Empowers students to make sense of technology for academic, workplace, and real-world environments.

Leverages print and digital to provide invention exercises, collaborative activities, and multimedia/video lessons that inform rhetorical analysis.
Look Inside
Sample Videos
MindTap is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.
How-to Video 4: Identifying a Rhetorical Problem
Posted to the Video Collection folder in the Becoming Rhetorical MindTap, this animation uses a vivid example to breakdown the recursive process.
Tiny Lecture 6: Event-Based and Everyday Problems
Posted to the Video Collection folder in the Becoming Rhetorical MindTap, this miniature lecture breaks down the difference between long- and short-term problems and their influence on rhetorical actions.
Sample Text
Becoming Rhetorical is a transformation that allows students to identify rhetorical problems and respond to them with arguments, no matter the course or context from which the problems emerge.
Testimonials
Learn More
Learn more about Becoming Rhetorical and the accompanying MindTap, which includes a customizable e-book, a full video program, sample student essays, and more!
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