|
---Marketing Research Companies
Top 50 U.S. Research Organizations by Marketing News. This chart provides the following information on each company: link to company website, annual revenue, phone number, percentage growth from previous year and percentage of revenues from outside the U.S. Companies listed in order of revenue. In the same section, read Jack Honomichl's analysis of the data from the chart.
Marketing Research Direct-A-Net Directory of marketing research companies organized by service offered, such as "Customer Satisfaction Research," "Qualitative Research" and "Online Research."
The David Ogilvy Research Awards Nominees Profiles of each nominee written by Jennifer Lach, American Demographics. Find out the significant roles marketing research played in the marketing efforts at the following companies:
Question: What types of marketing research services and methods were applied at each company? (Use the list of categories provided in Marketing Research Direct-A-Net as a reference)
---Companies
Offering Software in Support
---of Marketing Research
Here are just a few examples:
SPSS Offers a wide range of software programs to facilitate data access, preparation and analysis.
Claritis Variety of software products, such as Compass (a comprehensive marketing analysis system).
Sawtooth Technologies "data collection products for both computer-aided telephone interviewing (CATI) and computer-aided personal interviewing (CAPI)."
SurveySite Software for collecting data from Web site visitors through online surveys.
Copyright © 1999-2001 Harcourt College Publishers, A Harcourt Higher Learning Company.
All rights reserved. Use of this site indicates acceptance of the Terms and Conditions of Use.
For problems or suggestions concerning this service, please contact Internet Webmaster.