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Part 1
After reading your section of the textbook on mission statements and the articles below, answer the following questions:
- What are three benefits of having a formal mission statement?
- List three or more elements that should be included in any organization's mission statement.
Mission Statement is Important Part of Organizations by Ken Harter, University of Wisconsin. Definition of a mission statement, its purpose, the benefits of preparing it and the components of an effective mission statement.
Corporate Mission Statements by Leann Cardani, University of St. Francis. The author summarizes: "I will define mission statements, specify their importance, discuss important factors of mission statements, and give a process to follow in their development."
Business Plan Newsletter: Mission Statement by BizPlanit. Why the mission statement is so important, the target audiences and general guidelines.
Part 2
Review any three mission statements (or those selected by your professor) of the companies below. To what extent do they meet the criteria for effective mission statements?
Coca-Cola
P&G Domino's Pizza Positive News Network Inner City Software Xerox Kodak
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