Entrepreneurship and Small Business Management, Company Profiles

---ID Software

Preparation:

1. Read the id Software Company Profile.

2. Visit the id Software Web site (Also Activision markets some of ID's products)

3. Visit the web sites of competitors, such as Eidos, -Electronic Arts, Infogrames ,and LucasArts.

Questions:

1. What are the reasons for id's successful launch into the computer game market?

2. What are the greatest risks to its continuing success?

---Espresso Armando

Preparation:

1.
Read the Espresso Armando Company Profile

2. Visit several of the competitors' web sites: Aabree Coffee Company (lists multiple brands), Salvatore Espresso Systems and Mr. Cappucino.

Questions:

1. What qualities do Armando and his wife, Gerri, have in common with other entrepreneurs?

2. What challenges does Espresso Armando face in building a successful commercial espresso machine company? Do you think it will succeed? Why or why not?

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Preparation:
1.	Read the id Software Company Profile.
2.	Visit the id Software Web site (Also Activision markets some of ID's products)
3.	Visit the web sites of competitors, such as Eidos, -Electronic Arts, Infogrames ,and LucasArts.

Questions:
1.	What are the reasons for id's successful launch into the computer game market?
2.	What are the greatest risks to its continuing success?

2.	Visit several of the competitors' web sites: Aabree Coffee Company (lists multiple brands), Salvatore Espresso Systems and Mr. Cappucino.

Questions:
1.	What qualities do Armando and his wife, Gerri, have in common with other entrepreneurs?
2.	What challenges does Espresso Armando face in building a successful commercial espresso machine company? Do you think it will succeed? Why or why not?