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Preparation
Read the following materials:1. Background articles about corporate culture. 2. Transcript of a PBS video about the airline, "The Excellence Files." 3. Southwest Airlines Mission Statement. 4. Magazine articles about Southwest Airlines that help to understand its corporate culture:
Flights of fancy allow Southwest's profits to soar by Kenneth J. Rawley, Capital District Business Review.
Hire for Attitude, Train for Skill by Peter Carbonara, Fast Company.
How Fun Flies at Southwest Airlines by Brenda Paik Sunoo,Workforce Online, from Personnel Journal, June 1995, Vol. 74, No. 6, pp. 62-73. (Workforce requires that you complete a free registration before gaining access to its articles)5. 100 best companies to work for in America by Fortune Magazine. Questions 1. Describe the corporate culture at Southwest Airlines. 2. What aspect of its corporate culture stands out the most as being different than most companies? Why? 3. Does this sound like the type of company for which you would like to work? Why or why not? Corporate Cultures at Other Companies
The Renaissance Company by Polly Schneider, CIO, December 15, 1999. A profile of Netscape's corporate culture.
Questions: Describe the company's corporate culture and how it differs from more traditional companies. What are the top motivators for many Netscape employees and how does the company's corporate culture support them?
The following companies describe their corporate cultures:
Amherst Reseller of computer-related products from 3,000+ vendors Booz·Allen & Hamilton Management and technology consulting Cognex manufacturer of machine vision systems—computers that can "see" SAS Institute Marketsand supports data warehousing and decision support software
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