What is MindTap for Marketing?

What is MindTap for Marketing?

MindTap is the Online Solution for CTE courses offering a personalized teaching experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease. MindTap for Marketing includes the full, interactive eBook along with auto-graded assessment and review, videos, Portfolio Projects and more! Review MindTap NOW for each of the titles below when you click 'Access MindTap for this Title.'

Marketing CTSO Prep and Industry Certification Alignment

Marketing CTSO Prep and Industry Certification Alignment

Most of our Marketing titles include the Winning Edge feature that offers prep for DECA competitive events. Our products meet the needs to prepare students for hundreds of events. Download the Cengage recommended list of titles for events per organization below.

OR review our full list of titles aligned to Industry Certifications below.

Marketing

Marketing, 5e

Marketing, 5e

In Burrow’s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and digital marketing strategies including social media are presented as key marketing skills for success. Emphasis on the Career Clusters, DECA Performance Indicators, and real-world applications highlight how these skills can be used in everyday life and future careers. While students study business, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, they also understand why marketing is crucial across all business operations. MindTap is the online solution for CTE courses that includes the full, interactive eBook, annotation and study tools, media, auto-graded assessment, data analytics, and more. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep your course current in this innovative industry. STUDENT EDITION: 9780357135747

 

MKTG, 12e

MKTG, 12e

NEW 13th edition coming November 2020.

Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, MindTap is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. With cutting-edge cases, engaging images, and profiles of today’s most compelling marketers, MKTG shows students how the Principles of Marketing are applied at the world’s top companies every day. Empower students to accelerate their progress with MindTap. STUDENT EDITION: 9781337407588

 

Sports and Entertainment Marketing Updated, Precision Exams Edition, 4e

Sports and Entertainment Marketing Updated, Precision Exams Edition, 4e

NEW 5th edition coming July 2020. 

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events. MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests. STUDENT EDITION: 9781337904025

Professional Sales

Partnership with Precision Exams for Stackable, Industry-Aligned Certifications

Partnership with Precision Exams for Stackable, Industry-Aligned Certifications

Precision Exams builds exams from business insights. They meet regularly with industry experts to learn what businesses expect from their workforce and listen to subject-matter experts from various industries to keep knowledge standards up to date and relevant to today’s jobs. National Geographic Learning, a part of Cengage, has published Career and Technical Education (CTE) materials that correlate to state and national standards and industry trends for decades. Many of our long-loved titles are correlated to Precision Exams knowledge standards and more are being added every year. Our close partnership with Precision Exams pairs industry-backed certification and performance reporting with sound pedagogy and digital activities. 

Looking for Finance, Business, Adobe, or Microsoft Office?

Click the links below to be directed to other marketing-related disciplines.

2020-2021 Career and Technical Education Catalog

2020-2021 Career and Technical Education Catalog

NGL Cengage Sales Consultant

NGL Cengage Sales Consultant

For more information on Career and Technical Education programs, MindTap, and Precision Exams, please use the link below to identify your local Sales Consultant or contact us at 888-915-3276.