Most of our titles align to skills students need for DECA competitions. Browse all Cengage recommended titles for compeition below!
DECA Power Trip Conference 2020 Video
Highlighting our 2 new editions in Marketing.
NEW EDITION Burrow's Marketing, Marketing 5e aligned to DECA Performance Indicators
In Burrow’s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers.
MindTap for Marketing, 5th edition is the online solution that includes the full, interactive eBook, auto-graded assessment, videos and additional timely features that will be updated in between editions. Keep your course current with online examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies to keep your course current in this innovative industry.
STUDENT EDITION: 9780357135747
This edition is aligned to the Precision Exams Marketing Fundamentals (400) adn Marketing I (401) industry certifications.
IN STOCK NOW
NEW EDITION Kaser's Sports and Entertainment Marketing aligned to DECA Performance Indicators
SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events.
MindTap for Sports & Entertainment Marketing , 5th edition is the online solution that includes the full, interactive eBook, auto-graded assessment, videos and additional timely features.
STUDENT EDITION: 9780357135747
This edition is aligned to the Precision Exams Sports and Entertainment Marketing (416) industry certification.
IN STOCK JANUARY 2021.
Learn more about MindTap
MindTap is the online solution for Career and Technology Education. MindTap includes the full, interactive eBook, annotation and study tools, auto-graded assessment, simulations/lab activities, and certification prep for the course.
Access our CTE Blog with a new DECA prep series
View a recent 3-post series on DECA compeitions with:
- Why Business Professionals Should Judge High School Competitive Events
- 3 Tips for Role Play Student Competitors from a Volunteer DECA Judge
- 5 CTSO Tips for Business, Marketing and Finance Advisors
Sign up for upcoming virtual webinars or watch replays of authors and subject matter experts talking about CTE topics from integrating digital portfolios and marketing CTE programs to VR learning, the future of careers, leadership, 21st Century Skills, Engaging students in Business and more!
Explore more print and digital solutions across the career clusters
MARKETING, SALES & SERVICE
CAREER SUCCESS & 21st CENTURY SKILLS
ARTS, AUDIO/VIDEO TECHNOLOGY & COMMUNICATIONS
BUSINESS, MANAGEMENT & ADMINISTRATION
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See our full catalog below to see the most current editions across the career clusters with print and digital options.
PRECISION EXAMS Course-Level Certifications
THE COMPLETE CAREER AND TECHNOLOGY EDUCATION SYSTEM--Curriculum, certification and performance reporting meet industry-leading instructional materials.
Precision Exams offers over 180 CTE, course-level certifications in all 16 national career clusters. Updated every 1-3 years, all of the exam knowledge standards are reviewed and written by industry experts. In addition to certification, teacher's receive standards-level reporting as compared to other students in your state. Receive student growth and individual reporting to help improve your course each year.
A New Way to Buy Digital Curriculum
INTRODUCING PATHWAYSAFFORDABILITY - Through Pathways, schools or districts can offer over 150 CTE courses to a student for less than the price of one textbook.
SIMPLICITY - All MindTap courses are easily accessible in one place. Implementation, ordering, training and support are all provided by National Geographic Learning, a part of Cengage.
FLEXIBILITY - Teachers have the flexibility to automatically receive up-to-date CTE courses each year. Schools can adopt additional courses anytime throughout the year for no additional cost.
ACCESSIBILITY - Educators can choose from over 150 CTE titles to review, test, or adopt. Students can access learning materials, anywhere, anytime.