CTSO Prep

CTSO Prep

Most of our titles align to skills students need for DECA competitions. Browse all Cengage recommended titles for compeition below!

DECA Power Trip Conference 2020 Video

DECA Power Trip Conference 2020 Video

Highlighting our 2 new editions in Marketing.

NEW EDITION Burrow's Marketing, Marketing 5e aligned to DECA Performance Indicators

NEW EDITION Burrow's Marketing, Marketing 5e aligned to DECA Performance Indicators

In Burrow’s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers.

MindTap for Marketing, 5th edition is the online solution that includes the full, interactive eBook, auto-graded assessment, videos and additional timely features that will be updated in between editions. Keep your course current with online examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies to keep your course current in this innovative industry.

STUDENT EDITION: 9780357135747

This edition is aligned to the Precision Exams Marketing Fundamentals (400) adn Marketing I (401) industry certifications.

IN STOCK NOW

NEW EDITION Kaser's Sports and Entertainment Marketing aligned to DECA Performance Indicators

NEW EDITION Kaser's Sports and Entertainment Marketing aligned to DECA Performance Indicators

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events.

MindTap for Sports & Entertainment Marketing , 5th edition is the online solution that includes the full, interactive eBook, auto-graded assessment, videos and additional timely features. 

STUDENT EDITION: 9780357135747

This edition is aligned to the Precision Exams Sports and Entertainment Marketing (416) industry certification.

IN STOCK JANUARY 2021.

Learn more about MindTap

Learn more about MindTap

MindTap is the online solution for Career and Technology Education. MindTap includes the full, interactive eBook, annotation and study tools, auto-graded assessment, simulations/lab activities, and certification prep for the course.

Access our CTE Blog with a new DECA prep series

Access our CTE Blog with a new DECA prep series

View a recent 3-post series on DECA compeitions with:

  • Why Business Professionals Should Judge High School Competitive Events
  • 3 Tips for Role Play Student Competitors from a Volunteer DECA Judge
  • 5 CTSO Tips for Business, Marketing and Finance Advisors

Sign up for upcoming virtual webinars or watch replays of authors and subject matter experts talking about CTE topics from integrating digital portfolios and marketing CTE programs to VR learning, the future of careers, leadership, 21st Century Skills, Engaging students in Business and more!

Explore more print and digital solutions across the career clusters

MARKETING, SALES & SERVICE

MARKETING, SALES & SERVICE

CAREER SUCCESS & 21st CENTURY SKILLS

CAREER SUCCESS & 21st CENTURY SKILLS

ARTS, AUDIO/VIDEO TECHNOLOGY & COMMUNICATIONS

ARTS, AUDIO/VIDEO TECHNOLOGY & COMMUNICATIONS

BUSINESS, MANAGEMENT & ADMINISTRATION

BUSINESS, MANAGEMENT & ADMINISTRATION

INFORMATION TECHNOLOGY

INFORMATION TECHNOLOGY

FREE Print and Digital Samples

FREE Print and Digital Samples

Request free review samples of print textbooks or MindTap online courses using the link below. Make sure to completely fill out "Program Information" to find the right title.

Explore our Current Catalog!

Explore our Current Catalog!

See our full catalog below to see the most current editions across the career clusters with print and digital options.

PRECISION EXAMS Course-Level Certifications

PRECISION EXAMS Course-Level Certifications

THE COMPLETE CAREER AND TECHNOLOGY EDUCATION SYSTEM--Curriculum, certification and performance reporting meet industry-leading instructional materials. 


Precision Exams offers over 180 CTE, course-level certifications in all 16 national career clusters. Updated every 1-3 years, all of the exam knowledge standards are reviewed and written by industry experts. In addition to certification, teacher's receive standards-level reporting as compared to other students in your state. Receive student growth and individual reporting to help improve your course each year.

A New Way to Buy Digital Curriculum

A New Way to Buy Digital Curriculum

INTRODUCING PATHWAYS

AFFORDABILITY - Through Pathways, schools or districts can offer over 150 CTE courses to a student for less than the price of one textbook.

SIMPLICITY - All MindTap courses are easily accessible in one place. Implementation, ordering, training and support are all provided by National Geographic Learning, a part of Cengage.

FLEXIBILITY - Teachers have the flexibility to automatically receive up-to-date CTE courses each year. Schools can adopt additional courses anytime throughout the year for no additional cost.

ACCESSIBILITY - Educators can choose from over 150 CTE  titles to review, test, or adopt. Students can access learning materials, anywhere, anytime.