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Overview

Successful Restaurant Management is a comprehensive text on the business of opening and successfully operating a restaurant. Designed to present information not found in other texts, this unique book provides information on site selection, construction and design, menu engineering and development, sanitation management, finance, marketing, human resource management, and more. Features of the text include forms and checklists to use in managing a restaurant, and real Life Scenarios are presented to better convey the key concepts discussed in the text. An emphasis is placed on marketing and market studies so that readers understand target markets for specific concepts and their impact on the restaurant’s success. The important principles of accounting are included as well as information on the purpose of a business plan, the contents of a business plan, and business structure. Training Guides, employee manuals, job descriptions, and tips on using the internet are all included in this comprehensive resource. This in-depth , all-inclusive text includes everything a new restaurant operator needs to learn and know prior to financing and opening a successful restaurant.

Donald Wade,

Donald A. Wade is the owner of Restaurant Solutions and the former Director of Operations for Mozzarella¿s Café.
  • Chapters on site selection, construction and design are included to present the importance of these topics to present and future restaurant owners and managers.
  • Market studies are presented to help the reader understand target markets for specific concepts and their impact on the restaurant�s success.
  • A separate chapter on Human Resource Management defines human resources, discusses documentation practices, and outlines manager skills and duties.
Chapter 1: Introduction to the Restaurant Business.
Chapter 2: Menu Design and Engineering.
Chapter 3: Marketing.
Chapter 4: Site Selection.
Chapter 5: Business Plan.
Chapter 6: Finance and Accounting.
Chapter 7: Building the Restaurant.
Chapter 8: Sanitation Management.
Chapter 9: Operations and Analysis.
Chapter 10: Human Resource Management.
Appendix.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Successful Restaurant Management: From Vision to Execution

ISBN: 9781401819859
Successful Restaurant Management is a comprehensive text on the business of opening and successfully operating a restaurant. Designed to present information not found in other texts, this unique book provides information on site selection, construction and design, menu engineering and development, sanitation management, finance, marketing, human resource management, and more. Features of the text include forms and checklists to use in managing a restaurant, and real Life Scenarios are presented to better convey the key concepts discussed in the text. An emphasis is placed on marketing and market studies so that readers understand target markets for specific concepts and their impact on the restaurant’s success. The important principles of accounting are included as well as information on the purpose of a business plan, the contents of a business plan, and business structure. Training Guides, employee manuals, job descriptions, and tips on using the internet are all included in this comprehensive resource. This in-depth , all-inclusive text includes everything a new restaurant operator needs to learn and know prior to financing and opening a successful restaurant.

Online Companion

ISBN: 9781401825140

Online Instructor's Manual

ISBN: 9781401825133

Instructor's Manual

ISBN: 9781401828844

FOR STUDENTS

Successful Restaurant Management: From Vision to Execution

ISBN: 9781401819859
This comprehensive text on owning and operating a successful restaurant is designed to teach every aspect of the restaurant business. Successful Restaurant Management includes comprehensive coverage of important topics including site selection, construction and design, menu engineering and development, sanitation management, finance, marketing, human resource management and much, much more. The principles of accounting are discussed and information on the purpose of a business plan, the contents of a business plan, and business structure are presented. Forms, checklists, training guides, employee manuals, job descriptions, and tips on using the internet are all included in this comprehensive resource. In addition, real life scenarios present real-world applications of key concepts.

Online Companion

ISBN: 9781401825140