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Public Speaking: The Evolving Art 4th Edition

Stephanie J. Coopman, James Lull

  • Published
Starting At 50.00 See pricing and ISBN options

Overview

Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, combines time-tested techniques with innovative variations on the well-respected traditions of public speaking instruction to equip you with the skills you need to become a confident, competent, and ethical public speaker. It illustrates the evolution of public speaking as an art form -- from Greek and Roman traditions to the most contemporary forms of public address, including the use of presentation media. Packed with examples from popular culture, it analyzes the public speaking success of such contemporary figures as Bernie Sanders and Malala Yousafzai. It also includes numerous prompts to help you put your new skills into practice -- in the classroom, community, and professional context.

Stephanie J. Coopman, San Jose State University

Stephanie J. Coopman (Ph.D., University of Kentucky) is Professor of Communication Studies at San José State University. She served as department chair for five years and chair of the SJSU University Council of Chairs and Directors for three years. In addition to teaching public speaking since the start of her career, she has conducted numerous training sessions on public speaking and communication pedagogy. Professor Coopman has published her research in a variety of scholarly outlets, including FIRST MONDAY, COMMUNICATION EDUCATION, WESTERN JOURNAL OF COMMUNICATION, COMMUNICATION YEARBOOK, AMERICAN COMMUNICATION JOURNAL, JOURNAL OF BUSINESS COMMUNICATION, and MANAGEMENT COMMUNICATION QUARTERLY. She contributes 20 percent of her royalties from the sale of PUBLIC SPEAKING: THE EVOLVING ART to the Robert R. Zimmermann "Dr. Bob" Scholarship fund for students and the Dr. Robert R. "Dr. Bob" Zimmermann Endowed Teaching Chair Award for faculty at Delta College in University Center, Michigan.

James Lull, San Jose State University

James Lull (Ph.D. University of Wisconsin-Madison) is Professor Emeritus of Communication Studies at San José State University. Winner of the National Communication Association's Golden Anniversary Monograph Award, he has taught public speaking for more than twenty-five years. An internationally recognized leader in media studies, cultural analysis, and evolutionary communication, Professor Lull is the author or editor of twelve books with translations into many languages as well as articles published in the top journals in the field. Dr. Lull holds honorary doctorates and professorships from several universities in Europe and Latin America where he regularly gives plenary addresses and seminars.
  • The crucial chapter 14 on Persuasive Speaking offers a unique new approach not found in other public speaking textbooks. Persuasive speaking is now divided into two categories and treated separately in the same chapter: practical persuasion and issue-based persuasion. The chapter illustrates how "practical" and "issue-based" topics differ and how students can select organizational patterns appropriate for both types of persuasive speeches. Text and video samples of student speeches represent both types of persuasive speeches.
  • Chapter 11, Integrating Presentation Media, has been thoroughly updated to reflect the latest trends in communications technology. Recorded especially for this edition, a new video featuring a speech by one of America's top environmental leaders demonstrates how students can maximize the use of digital slides in their classroom presentations.
  • Chapter 16, Special Occasion, Distance, and Group Speaking, now includes coverage of distance speaking and teaches students how to make effective presentations in videoconferences, graphical online presentations, and telephone meetings.
  • Practical and relevant, the fourth edition is packed with examples from popular culture and analyzes the public speaking success of contemporary public figures such as Bernie Sanders, Malala Yousafzai, Donald Trump, and Pope Francis.
  • Emphasizing public speaking as an "evolving art," the authors focus on the evolutionary nature of public speaking throughout the text -- from Greek and Roman traditions to the most contemporary forms of public address, including the use of presentation media.
  • "Watch It Live" action videos and animations include 14 all-new animations especially produced for the fourth edition that illustrate and introduce innovative variations on time-tested traditions of public speaking instruction. With a student-friendly presentation, four peer mentors guide learners through sound speech-building strategies while demonstrating key concepts presented in the book. Designed to achieve clear goals and pedagogical outcomes, these mentoring tools explain, assist, and model in the framework of a carefully sequenced experience.
  • Popular "Apply It" boxes have been revised and expanded to include more real-world applications. New "Apply It in the Workplace" boxes encourage students to put chapter concepts into practice as they apply their new public speaking skills outside the classroom and in professional contexts. Updated "Apply it in Your Community" boxes offer students opportunities to utilize their new skills and strategies within their own communities.
  • Engaging and timely, PUBLIC SPEAKING: THE EVOLVING ART, 4e, teaches the fundamental goals of public speaking while exploring the evolving contexts and digital resources that inform public speaking today. Popular media-oriented examples provide a critical guide to help both you and your students determine what role digital culture plays in your public speaking course.
  • A unique, practical pedagogical system in the text -- "Read it, Watch it, Analyze it, Review it" -- gives structure to each chapter as well as directs students to the easy-to-access online material. "Apply It" Boxes offer students an opportunity to use their newly gained public speaking skills in situations outside of the classroom.
PART I: GETTING STARTED.
1. The Evolving Art of Public Speaking.
2. Building Your Confidence.
3. Listening.
PART II: DEVELOPING AND RESEARCHING YOUR SPEECH.
4. Developing Your Purpose and Topic.
5. Adapting to Your Audience.
6. Researching Your Topic.
7. Supporting Your Ideas.
8. Organizing and Outlining Your Speech.
9. Beginning and Ending Your Speech.
PART III: PRESENTING YOURSELF AND YOUR IDEAS.
10. Using Language Effectively.
11. Integrating Presentation Media.
12. Delivering Your Speech.
PART IV: SPEAKING SITUATIONS.
13. Informative Speaking.
14. Persuasive Speaking.
15. Understanding Argument.
16. Special Occasion, Distance, and Group Speaking.
Glossary.
References.
Index.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337109576
  • ISBN-13: 9781337109574
  • Bookstore Wholesale Price $50.00
  • RETAIL $50.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337598852
  • ISBN-13: 9781337598859
  • Bookstore Wholesale Price $72.75
  • RETAIL $96.95

"PUBLIC SPEAKING: THE EVOLVING ART is an excellent Public Speaking text! The information in it is current, relevant, and extremely accessible for the average college student. The MindTap® program associated with it makes it even better. There are [sic] a wealth of resources available to students, including an Outline builder to make constructing outlines effortless!"

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Public Speaking: The Evolving Art

ISBN: 9781337107563
Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, combines time-tested techniques with innovative variations on the well-respected traditions of public speaking instruction to equip you with the skills you need to become a confident, competent, and ethical public speaker. It illustrates the evolution of public speaking as an art form -- from Greek and Roman traditions to the most contemporary forms of public address, including the use of presentation media. Packed with examples from popular culture, it analyzes the public speaking success of such contemporary figures as Bernie Sanders and Malala Yousafzai. It also includes numerous prompts to help you put your new skills into practice -- in the classroom, community, and professional context.

Instructor's Website (with Cengage Learning Testing, powered by Cognero, PowerPoint®, Instructor's Resource Manual)

ISBN: 9781337109581
The Instructor Companion Website includes Computerized Testing via Cognero®, ready-to-use PowerPoint® presentations (with text and images that can also be customized to suit your course needs), Join In for Turning Point clicker questions, and an electronic version of the Instructor's Manual.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781337109673
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.