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Public Speaking: The Evolving Art 4th Edition

Stephanie J. Coopman | James Lull

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  • MindTap

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Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1337109576
  • ISBN-13: 9781337109574
  • Bookstore Wholesale Price $50.00
  • RETAIL $50.00

Digital Access + Print — Flexible Value

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  • ISBN-10: 1337598852
  • ISBN-13: 9781337598859
  • Bookstore Wholesale Price $72.75
  • RETAIL $96.95

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  • ISBN-10: 1337107565
  • ISBN-13: 9781337107563
  • Bookstore Wholesale Price $112.50
  • RETAIL $149.95

Overview

Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART combines time-tested techniques with innovative variations on the respected traditions of public speaking instruction to help students become confident, competent, and ethical public speakers. It illustrates the evolution of public speaking as an art form -- from Greek and Roman traditions to the most contemporary forms of public address, including the use of presentation media. Packed with examples from popular culture, the fourth edition analyzes the public speaking success of such contemporary figures as Bernie Sanders and Malala Yousafzai. It also includes numerous prompts to help learners put their new skills into practice -- in the classroom, community, and professional contexts.

Stephanie J. Coopman, San Jose State University

Stephanie J. Coopman (Ph.D., University of Kentucky) is Professor of Communication Studies at San José State University. She served as department chair for five years and chair of the SJSU University Council of Chairs and Directors for three years. In addition to teaching public speaking since the start of her career, she has conducted numerous training sessions on public speaking and communication pedagogy. Professor Coopman has published her research in a variety of scholarly outlets, including FIRST MONDAY, COMMUNICATION EDUCATION, WESTERN JOURNAL OF COMMUNICATION, COMMUNICATION YEARBOOK, AMERICAN COMMUNICATION JOURNAL, JOURNAL OF BUSINESS COMMUNICATION, and MANAGEMENT COMMUNICATION QUARTERLY. She contributes 20 percent of her royalties from the sale of PUBLIC SPEAKING: THE EVOLVING ART to the Robert R. Zimmermann "Dr. Bob" Scholarship fund for students and the Dr. Robert R. "Dr. Bob" Zimmermann Endowed Teaching Chair Award for faculty at Delta College in University Center, Michigan.

James Lull, San Jose State University

James Lull (Ph.D. University of Wisconsin-Madison) is Professor Emeritus of Communication Studies at San José State University. Winner of the National Communication Association's Golden Anniversary Monograph Award, he has taught public speaking for more than twenty-five years. An internationally recognized leader in media studies, cultural analysis, and evolutionary communication, Professor Lull is the author or editor of twelve books with translations into many languages as well as articles published in the top journals in the field. Dr. Lull holds honorary doctorates and professorships from several universities in Europe and Latin America where he regularly gives plenary addresses and seminars.

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • Engaging and timely, PUBLIC SPEAKING: THE EVOLVING ART, 4e, teaches the fundamental goals of public speaking while exploring the evolving contexts and digital resources that inform public speaking today. Popular media-oriented examples provide a critical guide to help both you and your students determine what role digital culture plays in your public speaking course.
  • A unique, practical pedagogical system in the text -- "Read it, Watch it, Analyze it, Review it" -- gives structure to each chapter as well as directs students to the easy-to-access online material. "Apply It" Boxes offer students an opportunity to use their newly gained public speaking skills in situations outside of the classroom.

Public Speaking: The Evolving Art

TABLE OF CONTENTS

PART I: GETTING STARTED.
1. The Evolving Art of Public Speaking.
2. Building Your Confidence.
3. Listening.
PART II: DEVELOPING AND RESEARCHING YOUR SPEECH.
4. Developing Your Purpose and Topic.
5. Adapting to Your Audience.
6. Researching Your Topic.
7. Supporting Your Ideas.
8. Organizing and Outlining Your Speech.
9. Beginning and Ending Your Speech.
PART III: PRESENTING YOURSELF AND YOUR IDEAS.
10. Using Language Effectively.
11. Integrating Presentation Media.
12. Delivering Your Speech.
PART IV: SPEAKING SITUATIONS.
13. Informative Speaking.
14. Persuasive Speaking.
15. Understanding Argument.
16. Special Occasion, Distance, and Group Speaking.
Glossary.
References.
Index.

Public Speaking: The Evolving Art

Training and Support

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Learn More

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Public Speaking: The Evolving Art

ISBN: 9781337107563
Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, combines time-tested techniques with innovative variations on the well-respected traditions of public speaking instruction to equip you with the skills you need to become a confident, competent, and ethical public speaker. It illustrates the evolution of public speaking as an art form -- from Greek and Roman traditions to the most contemporary forms of public address, including the use of presentation media. Packed with examples from popular culture, it analyzes the public speaking success of such contemporary figures as Bernie Sanders and Malala Yousafzai. It also includes numerous prompts to help you put your new skills into practice -- in the classroom, community, and professional context.

Instructor's Website (with Cengage Learning Testing, powered by Cognero, PowerPoint®, Instructor's Resource Manual)

ISBN: 9781337109581
The Instructor Companion Website includes Computerized Testing via Cognero®, ready-to-use PowerPoint® presentations (with text and images that can also be customized to suit your course needs), Join In for Turning Point clicker questions, and an electronic version of the Instructor's Manual.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781337109673
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.