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MindTap Management for Global Strategy 4th Edition

Mike Peng

  • Published

Available With :

  • MindTap

Standalone Digital Access — Ultimate Value

Instant Access to the full, mobile-ready textbook combined with superior online learning tools

Product Details

Starting at $110.00

Digital Access + Print —
Flexible Value

Digital Access plus a print version of the textbook available for students on Day One

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Starting at $156.95

MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305577019
  • ISBN-13: 9781305577015
  • Bookstore Wholesale Price $110.00
  • RETAIL $110.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337497843
  • ISBN-13: 9781337497848
  • Bookstore Wholesale Price $117.75
  • RETAIL $156.95

  • ISBN-10: 1337496375
  • ISBN-13: 9781337496377
  • Bookstore Wholesale Price $139.50
  • RETAIL $185.95

Overview

MindTap® Management for Peng's Global Strategy, 4th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap propels students from memorization to mastery. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. The outcome-driven application helps you challenge every student, build their confidence, and empower them to be unstoppable. Loose-leaf version of eBook also available.

Mike Peng, University of Texas at Dallas

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what's important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times--both individually and compared to the highest performers in class within the student view of the Progress App.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.

MindTap Management for Global Strategy

TABLE OF CONTENTS

Global Literacy Pre-Course Assessment.
PART I: FOUNDATIONS OF GLOBAL STRATEGY.
Strategizing Around the Globe.
Managing Industry Competition.
Leveraging Resources and Capabilities.
Emphasizing Institutions, Cultures, and Ethics.
PART II: BUSINESS-LEVEL STRATEGIES.
Growing and Internationalizing the Entrepreneurial Firm.
Entering Foreign Markets.
Making Strategic Alliances and Networks Work.
Managing Global Competitive Dynamics.
PART III: CORPORATE-LEVEL STRATEGIES.
Diversifying and Managing Acquisitions Globally.
Strategizing, Structuring, and Learning Around the World.
Governing the Corporation Around the World.
Strategizing with Corporate Social Responsibility.
Cases.
Business Insights.
Group Project.
Global Literacy Post-Course Assessment.

Learning Path Activities:
Insert Global Literacy Assessments right into your learning path! These pre- and post-course assessments help students establish an understanding of global issues. In addition, you can collect data for program reporting efforts.

Cases engage students by presenting everyday business challenges, placing concepts in real-world context and making for great points of discussion.

Invite students to explore business scenarios in real-time through Business Insights. In just one click, you can add up-to-date data and news right into the learning path!

Training and Support

At Cengage, our top priority is taking care of you and your students and making sure that you have a successful experience with our products. Your personalized support team will consult with you to help you find the best solution to address your specific course goals, and once you’ve found that solution, will work with you to build your course and design a customized training and development program to ensure you and your students are ready to hit the ground running.

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

MindTap Management, 1 term (6 months) Instant Access for Peng's Global Strategy

ISBN: 9781305577015
MindTap® Management for Peng's Global Strategy, 4th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. MindTap is also available as a bundle option with the loose-leaf version of Peng's Global Strategy.

FOR STUDENTS

MindTap Management for Global Strategy

ISBN: 9781305577015
MindTap® Management for Peng’s Global Strategy, 4th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App. Read or listen to the text and study with the aid of instructor notifications, flashcards, and practice quizzes. MINDTAP HELPS YOU GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward goals. Access study tools, including real-world assignments with narrative and video illustrations of global business examples. Whether you have more work to do or are ahead of the curve, you’ll know where to focus efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU MAKE THE TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes, and create custom flashcards. When it’s time to study, everything you’ve flagged can be gathered into a guide.