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MindTap Economics for Managerial Economics: Applications, Strategies and Tactics 14th Edition

James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

  • Published
Starting At 130.00 See pricing and ISBN options

Overview

MindTap® Economics for McGuigan/Moyer/Harris’ Managerial Economics: Applications, Strategies and Tactics, 14th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Digitized assessment include Aplia as well as Managerial Challenges. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

James R. McGuigan,

James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. Dr. McGuigan received his undergraduate degree from Carnegie-Mellon University; his M.B.A. at the Graduate School of Business at the University of Chicago and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics, he has co-authored several well-known books on financial management.

R. Charles Moyer, University of Louisville

R. Charles Moyer earned his B.A. in Economics from Howard University and his M.B.A. and Ph.D. in Finance and Managerial Economics from the University of Pittsburgh. Dr. Moyer is Dean Emeritus of the College of Business at the University of Louisville and Professor of Finance and Entrepreneurship. He is Dean Emeritus and former holder of the GMAC Insurance Chair in Finance at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Dr. Moyer also has taught at the University of Houston, Lehigh University, and the University of New Mexico and spent a year at the Federal Reserve Bank of Cleveland. Dr. Moyer has taught extensively abroad in Germany, France, and Russia. In addition to this text, Moyer has coauthored two other financial management texts. He has been published in many leading journals, including Financial Management, Journal of Financial and Quantitative Analysis, Journal of Finance, Financial Review, Journal of Financial Research, International Journal of Forecasting, Journal of Economics and Business, Strategic Management Journal, and Journal of Industrial Organization. Dr. Moyer has been a member of the Board of Directors of King Pharmaceuticals, Inc. and is on the board of Capitala Finance Corporation, the board of Enterprise Community Fund I, the board of US WorldMeds, and the board of Summit Biosciences.

Frederick H.deB. Harris, Wake Forest University

Frederick H. deB. Harris (Rick) is Professor of Economics and Finance at the Schools of Business, Wake Forest University. Dr. Harris holds a Ph.D. from the University of Virginia and a Dartmouth College A.B. in Economics. His specialties are pricing tactics and capacity planning in product markets as well as price discovery in financial markets and security market design. He has taught managerial economics required courses in the M.A. in Management and M.B.A. programs and elective B.A., B.S., M.S., M.B.A., and Ph.D. courses at Wake Forest, the University of Texas, and William and Mary, as well as several universities in France, Italy, Germany, and Australia. Dr. Harris has earned two school-wide Educator of the Year awards and two Researcher of the Year awards. Other recognitions include Outstanding Faculty (Inc., 1998 and 2001), Outstanding Faculty (Business Week’s Guide to the Best Business Schools, 1997-2004), Board of Associate Editors (Journal of Industrial Economics, 1988-2003), and the Runner-up Prize (European Corporate Governance Institute, 2007). His numerous publications have appeared in leading journals in economics, finance, and operations, such as the Review of Economics and Statistics, The Journal of Financial and Quantitative Analysis, Journal of Financial Markets, The Journal of Operations Management, and The Journal of Business Ethics. He also writes with practitioners in the Journal of Trading from Institutional Investor Inc. and in the Inform’s Journal of Revenue and Pricing Management.
  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.
  • StudyHub is one-stop-studying tool that allows you to deliver important information and empowers your students to personalize their experience. Share content from the MindTap Reader and create notes and study guides to help students focus and succeed.
  • The Message Center app helps you to quickly and easily contact students directly from the MindTap platform. Any message posted in the Message Center is communicated directly to each student enrolled in the course via the communication medium designated by the student.
  • Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by leading teachers, Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students. In just 10 years, more than one billion answers have been submitted through Aplia, representing millions of students who have come to class more engaged and better prepared.
  • Digitizing the Managerial Challenges from the traditional textbook. MindTap will have added digital and easily gradable assessment that derives from the author’s Managerial Challenges.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what’s important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times--both individually and compared to the highest performers in class within the student view of the Progress App.
How to do Aplia Assignments: This brief exercise will show students how to do Aplia problems.

Math and Graphing Tutorial: This brief exercise will show students how to use the math and graphing functionality of their Aplia homework problems.

Managerial Challenges: added digital and easily gradable assessment that derives from the author’s Managerial Challenges.

eReader – Digital eReader with embedded Graph Builder exercises.

Flash Cards – Flash Cards reinforce Unit vocabulary and are conveniently embedded within the eReader.

Cognero Test Bank – Test Bank available in Cognero and through the CNOW app in MindTap for Economics, Microeconomics, and Macroeconomics.

Table of Contents:
Preface.
About the Authors.
PART I: INTRODUCTION.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
PART II: DEMAND AND FORECASTING.
3. Demand Analysis.
4. Estimating Demand.
5. Business and Economic Forecasting.
6. Managing in the Global Economy.
PART III: PRODUCTION AND COST.
7. Production Economics.
7B. Production Economics of Renewable and Exhaustible Natural Resources.
8. Cost Analysis.
9. Applications of Cost Theory.
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.
10. Prices, Output, and Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Best-Practice Tactics: Game Theory.
13A. Entry Deterrence and Accommodation Games.
14. Pricing Techniques and Analysis.
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.
15. Contracting, Governance, and Organizational Form.
15A. Auction Design and Information Economics.
16. Government Regulation.
17. Long-Term Investment Analysis.
Appendices.
A. The Time Value of Money.
B. Tables.
C. Differential Calculus Techniques in Management.
D. Check Answers to Selected End-of-Chapter Exercises.
Glossary.
Index.
Notes.
Web Appendices.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305628721
  • ISBN-13: 9781305628724
  • Bookstore Wholesale Price $130.00
  • RETAIL $130.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337127310
  • ISBN-13: 9781337127318
  • Bookstore Wholesale Price $132.75
  • RETAIL $176.95

  • ISBN-10: 133719817X
  • ISBN-13: 9781337198172
  • Bookstore Wholesale Price $292.50
  • RETAIL $389.95

White Papers, Case Studies, Success Stories

MindTap®: Promoting Peak Performance in Principles of Economics

This white paper demonstrates how to improve student outcomes in Principles of Economics.

MindTap® for Economics at the University of Houston

Read what students at the University of Houston – Downton had to say about MindTap® for Economics.

Student Takes On Extremely Challenging Course Work and Credits MindTap® with Success

Digital Solution Empowers Student to Study and Live More Efficiently

Increasing Student Learning Outcomes With MindTap

Research study demonstrates that students using MindTap substantially increased their content knowledge and skills over the course of a semester.

MindTap for Economics - Overview

MindTap for Economics provides students with the tools needed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

"MindTap puts practice questions in a format that works well for me."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Companion Website (with Instructor's Manual, Test Bank, PowerPoint®)

ISBN: 9781305506473
Find everything you need for your course in one place. This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Easily access and download password-protected PowerPoint® presentations, images, the instructor’s manual, test bank, and more that reflect the latest changes in this edition.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305506411
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.