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Launching New Ventures: An Entrepreneurial Approach | 7th Edition

Kathleen R. Allen
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About This Product

Equip tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace with LAUNCHING NEW VENTURES, 7TH EDITION. Readers follow the process from the initial idea and testing a business model to designing a business and preparing for growth. Students examine the most current ideas and practices as they focus on pre-startup and startup stages of a new business with case studies, new venture action plans, and advice from successful entrepreneurs. Students review the foundations of entrepreneurship, entrepreneurial opportunities and decisions, and the tasks to launch a new company. They learn how to test a new business model through feasibility analysis and plan an effective, scalable startup organization.

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