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Investments: An Introduction | 11th Edition

Herbert B. Mayo
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About This Product

INVESTMENTS: AN INTRODUCTION, 11th Edition, introduces students to today’s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals students need to master for success on the CFP® exam to more advanced topics. Concepts build on one another in this edition’s updated Financial Advisor’s Investment Case, and throughout, application of the concepts is clearly emphasized. Students can even gain hands-on experience with the same financial analysis tool used on Wall Street with this edition’s access to Thomson ONE-Business School Edition. There is a rich array of teaching and learning resources found on the interactive companion website.

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