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Hospitality Marketing 1st Edition

Ken Kaser, Jackie Freeman

  • Published
  • 320 Pages

Overview

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.

Ken Kaser, Clements High School, Sugarland TX

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Jackie Freeman, Dulles High School

Chapter 1 What is Hospitality Marketing?, Chapter 2 Types of Hospitality Markets, Chapter 3 Key Players in Hospitality Operations, Chapter 4 Selling Hospitality, Chapter 5 Hospitality Promotion, Chapter 6 Promoting to Target Markets, Chapter 7 Pricing and Financing, Chapter 8 Hospitality Marketing Information Management, Chapter 9 Product and Service Management, Chapter 10 Distribution for Hospitality, Chapter 11 Planning for the Future, Chapter 12 Career Opportunities in the Hospitality Industry