Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Graphic Communications Today 4th Edition

William E. Ryan, Theodore E. Conover

  • Published
  • Previous Editions 1996, 1990, 1985
  • 690 Pages

Overview

Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book- anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.

William E. Ryan, University of Oregon

Dr. William Ryan is an associate professor in the School of Journalism and Communication at the University of Oregon. Ryan has worked in newspaper, magazine, identity, advertising and cooperate design and has designed for clients such as National Public Radio, Apple Computer and Hinman Vineyards. Ryan holds a doctorate degree in Media Systems and has received Mellon, Kellogg and Fulbright fellowships.

Theodore E. Conover, University of Nevada, Reno

Theodore Conover taught Journalism and Graphics at the University of Nevada, Reno for 22 years, serving as chair of the journalism department for ten years. As the former owner-publisher of five community newspapers and managing editor of a small city daily, he brought much practical experience into his classroom. Conover received his undergraduate and master¿s degrees in Journalism from Ohio State University and was awarded fellowships form the Public Relations Society if America and American Business Press.
  • Internationally renowned and celebrated visual communicators share professional experiences, philosophies and aesthetic principles at the start of each chapter
  • "Graphics in Action" sections offer a variety of problem/solution exercises and assignments to challenge readers and underscore key points
  • Brand new chapters on photography, multimedia and new media guide readers to contemporary, cutting-edge skills
  • All-inclusive coverage strikes a balance between visual communication theory, fine art history, and the practical science of graphic design
  • Masterful use of full-color allows readers to witness its graphic power first-hand and explore its many nuances
  • An interior and cover design from award-winning Pentagram partner Kit Hinrichs showcases the very best in contemporary drawing.
Visual Communication.
From Cave Walls to Postmodernism.
Type: The Basic Ingredient.
Creative Typography.
Design: Shaping Media Architecture.
Color: The Wonder and Resonance of Light.
Art and Illustration.
Photography: Light Writing.
Production: Preparation, Printing, Paper and Ink.
Designing for Public Relations.
Newsletters.
Designing Printed Communications.
Advertising Design.
Magazine Design.
Inside and Outside the Magazine.
The Newspaper and Design - A Brief History and Commentary.
Designing and Redesigning Newspapers.
The Moving Image - Reality at 24 Frames Per Second.
Designing for New Media - Web, Internet, and Interactivity.
Presentation.
Multi-media: The Future of Visual Communication?

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Handbook of Photography

ISBN: 9781401848606
Handbook of Photography-one of the most highly regarded photography textbooks, now in its sixth edition-is designed for those who have never held a camera, as well as those who know the basics but want to improve their photographic skills. In language that is simple and straightforward, this time-honored book blends contemporary topics, such as digital capture and digital image-processing, with all the traditional topics, including camera operation, composing a shot, developing film, selecting the right lighting, printmaking, and more. Readers learn the fundamentals of taking black-and-white, and color photographs with both traditional and digital cameras, as well as the ins-and-outs of lenses, filters, and other essential accessories. A new chapter on Creative Strategies explores different approaches that push photographic boundaries beyond the usual film or digital methods.

FOR STUDENTS

Handbook of Photography

ISBN: 9781401848606
Handbook of Photography-one of the most highly regarded photography textbooks, now in its sixth edition-is designed for those who have never held a camera, as well as those who know the basics but want to improve their photographic skills. In language that is simple and straightforward, this time-honored book blends contemporary topics, such as digital capture and digital image-processing, with all the traditional topics, including camera operation, composing a shot, developing film, selecting the right lighting, printmaking, and more. Readers learn the fundamentals of taking black-and-white, and color photographs with both traditional and digital cameras, as well as the ins-and-outs of lenses, filters, and other essential accessories. A new chapter on Creative Strategies explores different approaches that push photographic boundaries beyond the usual film or digital methods.