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MindTap Introduction to Business for Foundations of Business 5th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

  • Published
Starting At 96.00 See pricing and ISBN options

Overview

MindTap® Introduction to Business for Pride/Hughes/Kapoor’s Foundations of Business, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. MindTap includes a progression of content that makes business relevant, is interactive, and helps elevate critical thinking. From company case videos to scenario-driven assignments, MindTap complements your course. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

William M. Pride, Texas A&M University

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is the co-author of Cengage Learning’s Business MindTap and Foundations of Business text, market leaders. Dr. Pride has taught principles of marketing and other marketing courses for more than 40 years at both the undergraduate and graduate levels. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes, Richland College, Dallas County Community Colleges

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor, College of DuPage

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.
  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • The Message Center app helps you to quickly and easily contact students directly from the MindTap platform. Any message posted in the Message Center is communicated directly to each student enrolled in the course via the communication medium designated by the student.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what’s important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times—both individually and compared to the highest performers in class within the student view of the Progress App.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.
  • StudyHub is one-stop-studying tool that allows you to deliver important information and empowers your students to personalize their experience. Share content from the MindTap Reader and create notes and study guides to help students focus and succeed.
LEARNING PATH:

Watch and Weigh In: Students follow the story of a startup company, Urban Farmz, and the various challenges they face as they grow. After watching a short video relating to each chapter, they answer an opinion polling question and see how their choice stacks up against others in their class, school, and across the country.

eBook for Foundations of Business 5e: The acclaimed MindTap Reader boasts a multimedia rich experience with tagged note-taking, highlighting and bookmarking for easy study guide creation.

Concept Checks: Auto-graded multiple-choice questions test students throughout each chapter to see if they are understanding each learning objective.

Video Quiz: Students watch a video related to each chapter’s topics and answer multiple choice questions throughout to test their understanding of the concepts.

Chapter Assignment: Each chapter has an assignment made up of multiple choice and fill-in-the-blank questions.

In the News: Each chapter has a unique RSS feed that pulls current-event articles from the Cengage Introduction to Business KnowNow Blog that relate chapter topics to real-world content.

Study Tools: Students will find flashcards, lecture slides and two practice quizzes for each chapter within the study tools folder.

Write Experience: These activities allow students to improve their writing skills while demonstrating an understanding of chapter concepts.

Video Activity: Each part ends with a video activity within YouSeeU, a program that allows students to record presentations, complete role play activities, and complete peer reviews, all submitted within MindTap.

You Make the Decision: These interactive scenarios allow students to use their business knowledge in situations that change with each decision they make.

Running a Business: Students get an insider’s perspective of Cincinnati-based Graeter’s, a specialty ice cream retailer, through a video case and details of their day-to-day business operations.

Building a Business Plan: At the end of each part, students are walked through one aspect of building a business plan.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305511530
  • ISBN-13: 9781305511538
  • Bookstore Wholesale Price $96.00
  • RETAIL $96.00

  • ISBN-10: 1337299146
  • ISBN-13: 9781337299145
  • Bookstore Wholesale Price $113.00
  • RETAIL $113.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305717031
  • ISBN-13: 9781305717039
  • Bookstore Wholesale Price $87.00
  • RETAIL $115.95

White Papers, Case Studies, Success Stories

Increasing Student Learning Outcomes with MindTap

Research study demonstrates that students using MindTap substantially increased their content knowledge and skills over the course of a semester.

Future Attorney Credits MindTap for Time Management Skills and Better Grade in Criminal Justice

MindTap Helps Reduce the Pressure New College Students Experience

MindTap® Provides Easy Integration and Measurable Student Success

Mission (Better Engagement and Outcomes) Accomplished

Student Struggles with Time Management and Difficult Exams that Require Rigorous Preparation

Students Using MindTap®’s Personalized Study Tools Enjoy Greater Classroom Success

Instructor Applauds Seamless Integration of MindTap® and Blackboard

Students’ mean performance improved with MindTap®

Business MindTap: The Student Voice

Cengage Learning's MindTap is the platform that powers students from memorization to mastery. We took the key concepts of the Introduction to Business course and explored the best ways to present content in a digital environment. Check out what students had to say. 

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students’ engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

"MindTap puts practice questions in a format that works well for me."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Resource DVD

ISBN: 9781305511507
For your convenient reference and use, all of the videos for this edition's end-of-chapter and end-of-part cases are included in this DVD.

Instructor's Companion Website

ISBN: 9781305511514
Find everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint® presentations, images, instructor's manual, videos, and more.

Cengage Learning Testing, powered by Cognero® Instant Access for Pride/Hughes/Kapoor's Foundations of Business

ISBN: 9781305511569
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.