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Foundations of Business 5th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

  • Published
  • Previous Editions 2015
  • 560 Pages
Starting At 96.00 See pricing and ISBN options

Overview

Join the authors who have an extensive record of teaching success in today's Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, comprehensive survey of business addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as the impact of social media on business, the economic recovery and remaining economic problems, international business, green and socially responsible business, and sustainability. In addition to revitalized content, this edition provides more accessible, effective, and student-friendly support, such as MindTap® online personalized learning experience now with decision-making exercises.

William M. Pride, Texas A&M University

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is the co-author of Cengage Learning’s Business MindTap and Foundations of Business text, market leaders. Dr. Pride has taught principles of marketing and other marketing courses for more than 40 years at both the undergraduate and graduate levels. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes, Richland College, Dallas County Community Colleges

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor, College of DuPage

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.
  • ALL-NEW INSIDE BUSINESS CHAPTER OPENING CASES IMMEDIATELY ENGAGE STUDENTS. These intriguing Inside Business Cases at the beginning of each chapter highlight how successful companies conduct business on a day-to-day basis.
  • ALL-NEW BOX FEATURES EMPHASIZE KEYS TO ETHICS AND BUSINESS SUCCESS. These important boxes in each chapter emphasize how both today's employees and entrepreneurs can be ethical and successful in the business world today.
  • NEW AND REVISED EXAMPLES, FIGURES, AND TABLES CLEARLY ILLUSTRATE KEY TOPICS. Each chapter integrates helpful examples and visuals that demonstrate applications or showcase important concepts.
  • NEW AND EXPANDED ONLINE LEARNING ACTIVITIES IN MINDTAP® NOW HIGHLIGHT DECISION-MAKING. MindTap's personalized teaching experience has expanded assignments to include meaningful decision-making exercises that require students to apply content in every chapter to real-world situations. Students learn to analyze, apply, and improve thinking while you measure skills and outcomes with ease.
  • FIVE ONLINE APPENDIXES PROVIDE MORE DETAIL ON KEY TOPICS. Appendixes provide in-depth exploration into "Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
  • COMPREHENSIVE INSTRUCTOR'S SUPPORT INCLUDES HELPFUL TEACHING TOOLS AND PROVEN TEST BANK. The Instructor's Resource Manual features easy-to-navigate layouts and ready-to-duplicate classroom activities for each chapter. The companion instructor site includes the complete IRM, chapter IRMs, Test Bank, and two PowerPoint® slide decks focused on student engagement and lectures. Primarily written and class-tested by the text's authors, the Test Bank contains more than 5,000 items, tagged by learning objectives, level of difficulty, business program (AACSB) outcomes and Bloom's taxonomy level.
  • MINDTAP® INCLUDE A WEALTH OF LEARNING RESOURCES TO HELP STUDENTS UNDERSTAND AND RETAIN CONCEPTS. Students can explore video materials, flashcards, interactive quizzes, PowerPoint® slides, and applied learning activities. Decision-making exercises in the MindTap™ help elevate student thinking.
  • THE THEME OF SUCCESS IS HIGHLIGHTED THROUGHOUT THE BOOK WITH AN EMPHASIS ON BEST PRACTICES. This edition continues to prepare students for career success as they gain important insights into today's best practices for attaining their individual business and career goals. For example, all Career Success, Ethical Success or Failure, and Entrepreneurial Success features are new and are tied to important concepts in each chapter.
  • "WHY YOU SHOULD CARE" FEATURES EMPHASIZE THE RELEVANCE OF BUSINESS IN STUDENTS' LIVES. These "Why Should You Care" features begin each chapter to draw students into the material that follows. In addition, Personal App features in every chapter provide hands-on opportunities for students to apply important chapter content to their lives now and in the future.
  • END-OF-CHAPTER VIDEO CASES HIGHLIGHT AN ACTUAL ORGANIZATION SUCCESSFULLY APPLYING THE CHAPTER'S CONCEPTS. Included in each chapter, these Video Cases focus on a successful, real-world company that applies selected chapter content to a real-world situation. Accompanying student questions encourage students to closely examine the keys to success.
  • REVISED ONGOING VIDEO CASE FEATURES GRAETER'S, A SPECIALTY ICE CREAM RETAILER. This intriguing ongoing Video Case at the end of each part offers a unique, firsthand look into one business's day-to-day operations. Students gain a better understanding of the real challenges that today's business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken at the company.
  • BUILDING A BUSINESS PLAN PROJECT WALKS STUDENTS THROUGH PREPARING A REAL BUSINESS PLAN. This invaluable project at the end of each part guides students step-by-step through the process of creating an effective business plan.
Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
14. Understanding Social Media and e-Business.
15. Using Management Information Systems and Accounting Information.
16. Mastering Financial Management.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1305511530
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Textbook Only Options

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Resource DVD

ISBN: 9781305511507
For your convenient reference and use, all of the videos for this edition's end-of-chapter and end-of-part cases are included in this DVD.

Instructor's Companion Website

ISBN: 9781305511514
Find everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint® presentations, images, instructor's manual, videos, and more.

Cengage Learning Testing, powered by Cognero® Instant Access for Pride/Hughes/Kapoor's Foundations of Business

ISBN: 9781305511569
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.