Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Financial Accounting: The Impact on Decision Makers 10th Edition

Gary A. Porter, Curtis L. Norton

  • Published
  • Previous Editions 2015
  • 864 Pages
Starting At 130.00 See pricing and ISBN options


FINANCIAL ACCOUNTING: THE IMPACT ON DECISION MAKERS 10E, now available as a bundle option with CengageNOW™v2, makes it easy to demonstrate that accounting is a powerful tool for business decision-making by going beyond debits and credits and keeping students focused on the big picture. For example, journal entries in the text and CengageNOWv2™ require students to demonstrate the balance sheet and income statement impact of transactions, helping students see how business events ultimately impact the financial statements. In addition to exposing students to annual reports of highly recognizable companies such as Nike, Porter’s exclusive Ratio Decision-Model provides students with a framework for reading and interpreting financial statements to make decisions. The focus on financial statements and decision-making carries through to the end-of-chapter with a suite of case materials that have students reading and interpreting financial statements. In addition, this edition uses a new modular organization built for how today’s students read and assimilate information. FINANCIAL ACCOUNTING 10E is available as a bundle option with CengageNOW™v2, an online learning solution that better prepares students for the exam by providing an online homework experience that is similar to what students will experience on the exam and in the real-world.

Gary A. Porter, Drake University

Dr. Gary A. Porter earned his M.B.A. and Ph.D. degrees from the University of Colorado. Throughout his career, Dr. Porter has taught at several universities, including San Diego State; Loyola University Chicago; and the University of Montana. He has also served as a department chair. He is currently Distinguished Lecturer at Drake University. Widely published and the recipient of numerous teaching awards, Dr. Porter has conducted workshops on introductory accounting education and corporate financial reporting, has worked as a staff accountant with Deloitte & Touche, and has actively served the Illinois CPA Society, American Accounting Association, and Financial Executives International.

Curtis L. Norton, Arizona State University

Dr. Curtis L. Norton received his Ph.D. from Arizona State University and an M.B.A. from the University of South Dakota. He is currently Clinical Professor of Accounting at Arizona State University. As Professor of Accounting at Northern Illinois University for more than 30 years, Dr. Norton earned the University Excellence Teaching Award and has published in The Accounting Review, The Journal of Accounting Education, CPA Journal, and many other professional journals. A member of the American Accounting Association and Financial Executives International, he also consults and conducts training for private and governmental authorities, banks, and utilities.
  • HOW WILL I USE ACCOUNTING? PROVIDES HELPFUL PROFESSIONAL TIPS AND QUOTES. Readers gain insights from real people who incorporate accounting into their careers and everyday lives.
  • NEW CENGAGENOWV2™ PREPARES STUDENTS FOR THE EXAM. CengageNOWv2™ better prepares students for the exam by providing an online homework experience that is similar to what students will experience on the exam and in the real world. The new Blank Sheet of Paper Experience discourages overreliance on the system and requires students problem-solve on their own, as if taking a test on a blank sheet of paper. The new Multi-Panel View enables users to see all elements of a problem on one screen, helping them to better grasp the big picture and understand the accounting system.
  • NEW ADAPTIVE STUDY PLAN KEEPS STUDENTS ON TRACK. The Adaptive Study Plan, within CengageNOWv2™, adjusts to each student's unique needs and provides a remediation pathway to keep students progressing.
  • NEW MODULAR ORGANIZATION IS BUILT FOR HOW TODAY'S STUDENTS READ AND ASSIMILATE INFORMATION. This new chapter structure provides several modules in each chapter that focus on smaller portions of content. Each module is followed by a set of related activities that students can use for review. This organization allows students to absorb the chapter content in smaller sections for better retention.
  • NEW MODULAR TEST YOURSELF FEATURE BUILDS CONFIDENCE. At the end of each module, the Test Yourself feature provides students with an opportunity to check their understanding, work practice problems and build confidence.
  • NEW IMPACT OF TRANSACTIONS ON FINANCIAL STATEMENTS IN CENGAGENOWV2™. Journal entries in CengageNOWv2™ require students to demonstrate understanding of not only debits and credits but the impact of transactions on the Balance Sheet and Income Statement.
  • NEW EXCEL PROBLEMS IN CENGAGENOWV2™ BUILD SKILLS. Auto-graded Excel problems, integrated into CengageNOWv2™, build Excel skills by having students use Microsoft Office Excel Online to solve accounting problems. Grading is carefully structured on these algorithmic problems to ensure that students use Excel to both get the correct answer and use the appropriate formula.
  • TWO NEW FLAGSHIP FOCUS COMPANIES--CHIPOTLE AND PANERA BREAD--EXEMPLIFY CONCEPTS IN ACTION THROUGHOUT THE TEXT. These familiar companies allow students to apply the accounting models they're learning to real financial data from two companies within the same industry. The authors selected these Focus Companies for their high profile (many students will be regular customers of one or both of these restaurants) and for the straightforward nature of their financial statements.
  • CONNECT TO THE REAL WORLD FEATURES ASK STUDENTS TO APPLY CONCEPTS TO ACTUAL FINANCIAL INFORMATION. Students practice concepts using financial detail from the focus company featured in the Making Business Decisions Opening Vignette. Answers provided at the end of the chapter allow students to immediately check their understanding.
  • THE TRANSACTION ANALYSIS MODEL HELPS STUDENTS SEE THE EFFECTS AN ECONOMIC EVENT HAS ON THE ACCOUNTING EQUATION AND FINANCIAL STATEMENTS. The Journal Entry Analysis shows both the journal entry and the transaction-effects equation in one integrated notation, allowing for a clear view of how transactions affect the balance sheet and better communicates the relationship between the net income and stockholder's equity. The model asks students to be able to state the event, understand the accounts used and how they're impacted, understand how to apply debit/credit rules to journalizing, know what effect transactions will have on the accounting equation and, ultimately, on the financial statements. This model is extended into the end of chapter questions and CengageNOWv2™ with questions that measure students' understanding of the effects of transactions they're asked to record.
  • FINANCIAL DECISION FRAMEWORK EMPHASIZES RELEVANCE, ANALYSIS AND BUSINESS DECISIONS. This framework teaches students to identify relevant information and analyze it to make better business decisions. The two-part framework includes a Ratio Decision Model and a Business Decision Model. Models help students hone their analysis and decision-making skills using real company information in a relevant, applicable context. The models extend into end-of-chapter question and CengageNOWv2™ so students not only learn these models for making financial decisions, but also apply them in practice.
  • REAL DATA TO PREPARE STUDENTS FOR THE REAL WORLD. Porter/Norton takes students through recognizable companies and their real financial data and business strategies, imparting students with real-life experience and a model to hone the skills necessary to making important decisions. Real company information is used throughout the narrative and end-of-chapter activities.
  • FOCUS ON HIGHLY RECOGNIZABLE FIRMS. Focus on highly recognizable firm such as Nike in each chapter draw students into the chapter by demonstrating how accounting drives value.
1. Accounting as a Form of Communication.
2. Financial Statements and the Annual Report.
3. Processing Accounting Information.
4. Income Measurement and Accrual Accounting.
5. Inventories and Cost of Goods Sold.
6. Cash and Internal Control.
7. Receivables and Investments.
8. Operating Assets: Property, Plant, and Equipment, and Intangibles.
9. Current Liabilities, Contingencies, and the Time Value of Money.
10. Long-Term Liabilities.
11. Stockholders' Equity.
12. The Statement of Cash Flows.
13. Financial Statement Analysis.
Appendix A. International Financial Reporting Standards.
Appendix B. Excerpts from Chipotle's Form 10-K.
Appendix C. Excerpts from Panera Bread's Form 10-K.
CengageNOWv2 combines the way students use textbooks and online resources to learn, study and complete homework, allowing them to achieve ultimate success in this course in a digital world.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305662032
  • ISBN-13: 9781305662032
  • Bookstore Wholesale Price $130.00
  • RETAIL $130.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305793188
  • ISBN-13: 9781305793187
  • Bookstore Wholesale Price $132.75
  • RETAIL $176.95

  • ISBN-10: 1305918576
  • ISBN-13: 9781305918573
  • Bookstore Wholesale Price $277.50
  • RETAIL $369.95

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 1337249416
  • ISBN-13: 9781337249416
  • STARTING AT $39.49

  • STARTING AT $44.49

  • ISBN-10: 130565417X
  • ISBN-13: 9781305654174
  • Bookstore Wholesale Price $225.00
  • RETAIL $299.95

The Porter-Norton Modular Approach 

It’s a reality that today’s students learn differently than those in the past. With many shifts in learning, Gary Porter and Curtis Norton have worked to make their text easily digestible with a modular format. Hear their take on why they made this decision and how they feel it will benefit future accounting students.

"Having taught the course for many years (over 30) I think that the modular approach fits current student learning trends. Depending on how well the material is structured, it also gives the instructor more flexibility in material coverage."

"Displaying homework, exercises, problems, reviews at the end of the chapter is too far removed from the student's actual learning/retention experience. This has historically been publishers' preference. The modular concept, as presented, however brings learning, discovery, application, solution, and recall all together for the student's benefit."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Companion Website

ISBN: 9781305662001
Find everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via Access and download PowerPoint® presentations, images, instructor's manual, videos, and more.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305662063
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.