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Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives students a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Annotated Instructor's Edition
Contains marginal notes with suggestions for activities and projects as well as ideas for classroom discussion.