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ECON MICRO 5th Edition

William A. McEachern

  • Published

Available With :

  • Aplia
  • 4LTR Online

Standalone Digital Access — Ultimate Value

Instant Access to the full, mobile-ready textbook combined with superior online learning tools

Product Details

Starting at $85.00

Product Details

Starting at $75.00

Digital Access + Print —
Flexible Value

Digital Access plus a print version of the textbook available for students on Day One

Product Details

Starting at $99.95

Aplia
Aplia is an online learning solution that increases student engagement with automatically graded assignments and detailed explanations.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305885902
  • ISBN-13: 9781305885905
  • Bookstore Wholesale Price $85.00
  • RETAIL $85.00
4LTR Online
4LTR Press Online offers an affordable online textbook with flashcards, quizzes, and other study tools accessible from phones, tablets, and laptops.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305658981
  • ISBN-13: 9781305658981
  • Bookstore Wholesale Price $75.00
  • RETAIL $75.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337192686
  • ISBN-13: 9781337192682
  • Bookstore Wholesale Price $73.75
  • RETAIL $99.95

Overview

Through ongoing research into students' workflows and preferences, ECON MICRO, 5th Edition allows students to explore ECON MICRO anywhere, anytime, and on most devices with ECON MICRO ONLINE! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, ECON MICRO with ECON MICRO ONLINE engages students of all generations and learning styles. This resource takes a "just-in-time" approach that introduces material just as it is needed to develop an argument.

William A. McEachern, University of Connecticut

Dr. William A. McEachern began teaching large sections of economic principles shortly after joining the University of Connecticut. Several years later he began offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. He earlier won the Association's award for Distinguished Public Service. Dr. McEachern has published books and monographs on public finance, public policy, and industrial organization, including MANAGERIAL CONTROL AND PERFORMANCE (D.C. Heath and Company). His research has also appeared in edited volumes, such as READINGS IN PUBLIC CHOICE ECONOMICS (University of Michigan Press), INTERNATIONAL HANDBOOK ON TEACHING AND LEARNING ECONOMICS (Edward Elgar Publishing), and RETHINKING ECONOMIC PRINCIPLES (Irwin Publishing), He has also published in a variety of refereed journals, including Economic Inquiry, National Tax Journal, Quarterly Review of Economic and Business, Journal of Industrial Economics, Kyklos, Econ Journal Watch, and Public Choice. His principles of economics textbooks have been translated into Spanish, Chinese, and Bahasa Indonesia, and have been adapted for Australia and for India. He is the founding editor of THE TEACHING ECONOMIST, a newsletter that for a quarter of a century has focused on teaching economics at the college level. Dr. McEachern has advised federal, state, and local governments on policy matters and has been quoted in media such as the New York Times, Times of London, Wall Street Journal USA Today and Reader's Digest. He, earned an undergraduate degree with honors from College of the Holy Cross, served three years as a U.S. Army officer, and earned an M.A. and Ph.D. in economics from the University of Virginia.

Developed by teachers, Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students. In the last 15 years, more than two billion answers have been submitted through Aplia, representing millions of students who have come to class more engaged and better prepared.

4LTR Press Online allows students to study how and when they want with easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits™ throughout the product and personalize their study time.

Learn about 4LTR Press!
  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student's workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
  • THE MOST RECENT EXAMPLES AND RELEVANT, SUPPORTING RESEARCH KEEP STUDENTS ENGAGED. To help your students better understand economic concepts, updates to examples and research published since the previous edition went to press are presented in simple, clear language. All examples keep economic material engaging and relevant to your students' lives. Brief definitions, section titles, exhibit titles, and captions are direct and to the point to keep students' attention.
  • CLEAR, COLOR-CODED GRAPHS ENHANCE UNDERSTANDING. Special care has been taken to ensure all graphics are understandable with curves that are systematically color-coded to enhance student understanding.
  • "TO REVIEW" ENSURES STUDENT COMPREHENSION. These helpful sections sum up lengthy concepts. Brief one-sentence questions, inserted into the flow of the text, make certain that students comprehend what they're studying and are ready to continue through the material.
  • MCEACHERN LEADS BY EXAMPLE. The author introduces each economic idea by using common everyday student experiences to bridge the gap between what students already know and the unfamiliar world of economics.
  • END-OF-CHAPTER QUESTIONS AND PROBLEMS ARE CLEARLY IDENTIFIED BY CHAPTER CONCEPTS. These questions and problems that correspond with major concepts give you flexibility for easier assignments while helping students find the specific material they need to review if a question or problem gives them difficulty.
  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.

ECON MICRO

TABLE OF CONTENTS

1. The Art and Science of Economic Analysis.
2. Some Tools of Economic Analysis.
3. Economic Decision Makers.
4. Demand, Supply, and Markets.
5. Elasticity of Demand and Supply.
6. Consumer Choice and Demand.
7. Production and Cost in the Firm.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.
11. Resource Markets.
12. Labor Markets and Labor Unions.
13. Capital, Interest, Entrepreneurship, and Corporate Finance.
14. Transaction Costs, Asymmetric Information, and Behavioral Economics.
15. Economic Regulation and Antitrust Policy.
16. Public Goods and Public Choice.
17. Externalities and the Environment.
18 Poverty and Redistribution.
19. International Trade.
20. International Finance.
21. Economic Development.

Training and Support

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Website

ISBN: 9781305671614
Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor's manual, and more.

Cengage Learning Testing, powered by Cognero® for McEachern's ECON Micro

ISBN: 9781305671287
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concepts, difficulty levels, and Bloom's Taxonomy. The test bank questions form the basis for the assessments in the ECON Micro Online product, and are different from the Practice Quizzes available for students.