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Overview

Ecommerce and Information Technology in Hospitality and Tourism fills a serious need for useful information about the applications of ecommerce and information technology in this industry. The Author takes the view that the industry continues to experience dramatic changes as a result of Internet technology. The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to tackle the challenges of ecommerce and information technology in the Hospitality and Tourism industry. Essential information on business-to-business and business-to-consumer e-commerce models and an explanation of marketing schemes and strategies used by various sectors of the industry is provided. The concepts presented in each chapter are exceptionally well illustrated through myriad case studies and examples from actual experiences in the industry. Students at all levels and in any setting will benefit from the extensive list of terms and set of learning objectives contained in each chapter, as well as from information on major resources available on related Web sites. The text can easily serve as the primary resource or as supplementary reading for those teaching Internet marketing courses.

Zongqing Zhou, Ph.D., Niagara University

Associate Professor, Niagara University
  • key words and terms, learning objectives and case studies promote understanding
  • discussion of software and hardware needs for e-marketing and e-commerce illustrate practical usage
  • concepts presented in a manner that promotes improved customer service and marketing
  • the latest resources and Web sites provide opportunities for further exploration
  • business-to-business and business-to-consumer marketing and e-commerce models prepare the reader for practical application
Chapter 1: The Internet and the World of Hospitality and Tourism.
Chapter 2: The Internet Revolution: Brief History and Basics.
Chapter 3: The Internet as a Means of Communication.
Chapter 4: The Internet as a Means of Commerce.
Chapter 5: The Internet as a Means for Information Distribution.
Chapter 6: The Internet as a Means for Travel and Hospitality Research.
Chapter 7: The Internet as a Means for Marketing.
Chapter 8: The Impact of the Internet on Travel and Hospitality Industry.
Chapter 9: A Special Case Study: The Future of the Travel Agents.
Chapter 10: Competitive Advantage or Necessity: The Travel and Hospitality Industry in the 21st Century.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

E-Commerce and Information Technology in Hospitality and Tourism

ISBN: 9780766841406
Ecommerce and Information Technology in Hospitality and Tourism fills a serious need for useful information about the applications of ecommerce and information technology in this industry. The Author takes the view that the industry continues to experience dramatic changes as a result of Internet technology. The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to tackle the challenges of ecommerce and information technology in the Hospitality and Tourism industry. Essential information on business-to-business and business-to-consumer e-commerce models and an explanation of marketing schemes and strategies used by various sectors of the industry is provided. The concepts presented in each chapter are exceptionally well illustrated through myriad case studies and examples from actual experiences in the industry. Students at all levels and in any setting will benefit from the extensive list of terms and set of learning objectives contained in each chapter, as well as from information on major resources available on related Web sites. The text can easily serve as the primary resource or as supplementary reading for those teaching Internet marketing courses.

Instructor's Manual

ISBN: 9780766841420

Online Resource

ISBN: 9780766841413

FOR STUDENTS

E-Commerce and Information Technology in Hospitality and Tourism

ISBN: 9780766841406
The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. "E-Commerce and Information Technology in Hospitality and Tourism" contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the Internet's impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the industry.