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MindTap Marketing for Consumer Behavior 7th Edition

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Angeline Close-Scheinbaum

  • Published
Starting At 99.00 See pricing and ISBN options

Overview

MindTap® Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum’s Consumer Behavior, 7th Edition, is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie-cutter into cutting-edge, apathy into engagement, and memorizers into higher-level thinkers.

Wayne D. Hoyer, University of Texas, Austin

Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension, humor, and brand personality). Dr. Hoyer has published more than 100 articles in academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh McAlister) won the 2003 O’Dell Award from the American Marketing Association. He has also been the Montezemolo Visiting Research Fellow in the Judge School of Business and is a Visiting Fellow of Sidney Sussex College at the University of Cambridge (UK). Dr. Hoyer has taught internationally at the University of Cambridge (UK), University of Mannheim, the University of Muenster, and the Otto Beisheim School of Management (Germany), the University of Bern (Switzerland), and Thammasat University (Bangkok, Thailand).

Deborah J. MacInnis, University of Southern California

Deborah MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC’s Marshall School of Business. She received her PhD from the University of Pittsburgh. Her work focuses on the role of emotions in consumer behavior and branding. She has received the Journal of Marketing’s Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought as well as the Long-Term Contribution Award from the Review of Marketing Research. Dr. MacInnis has served as Co-Editor and Associate Editor of the Journal of Consumer Research and Associate Editor for the Journal of Marketing and the Journal of Consumer Psychology. In addition to co-authoring CONSUMER BEHAVIOR, she has several edited volumes on branding and has an upcoming book on developing, enhancing and leveraging brand admiration. She is former Treasure and President of the Association for Consumer Research and former Vice President of Conferences and Research for the American Marketing Association’s academic council. She is the winner of local and national teaching awards. Dr. MacInnis has also served the Marshall School of Business as Vice of Research and Strategy and Vice Dean of the Undergraduate Program. Her consulting includes work with major consumer packaged goods companies, business-to-business marketers and advertising agencies. She enjoys reading, walking, music, and drawing and adores her family and pets.

Rik Pieters, Tilburg University

Rik Pieters is Professor of Marketing in the Tilburg School of Economics and Management (TISEM) of Tilburg University, the Netherlands. He received his Ph.D. in social psychology from the University of Leiden in 1989. Dr. Pieters believes in interdisciplinary work and that imagination, persistence and openness to surprise are a person’s biggest assets. He has published more than 90 articles in marketing, psychology, economics, and statistics. His work has appeared in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. Dr. Pieters has published in the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, European Journal of Social Psychology, Emotion, Psychological Science, Journal of Economic Literature. His research concerns attention and memory processes in marketing communication and the role of emotions in consumer decision making. He has served as Co-Chair of the Association for Consumer Research annual conference and has co-organized special conferences on visual marketing, social communication, and service marketing and management. He has taught internationally at Pennsylvania State University; University of Innsbruck, Austria; Koc University, Turkey; and the University of Auckland, New Zealand. Dr. Pieters has been Strategy Director for National and International clients at the Prad/FCB Advertising Agency, Amsterdam office. He bakes bread, rides bikes, and drinks hoppy, fermented barley beverages, all except the first in moderation.

Angeline Close-Scheinbaum,

  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • The Message Center app helps you to quickly and easily contact students directly from the MindTap platform. Any message posted in the Message Center is communicated directly to each student enrolled in the course via the communication medium designated by the student.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what’s important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times--both individually and compared to the highest performers in class within the student view of the Progress App.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.
  • StudyHub is one-stop-studying tool that allows you to deliver important information and empowers your students to personalize their experience. Share content from the MindTap Reader and create notes and study guides to help students focus and succeed.
Getting Started—This introductory video shows students how to make the best use of MindTap.

MindTap Reader (Text)-- The MindTap Reader allows students the opportunity to make notes or highlights in-text, (which are also captured within the linked StudyHub App), view notes or highlights from their instructor, and have content read aloud to them.

Flashcards-- Flashcards are pre-populated with key terms to provide a jump start on course preparation and studying, and can be used on the go.

Chapter Quizzes--Assess students’ basic comprehension of the reading material.

Self-Assessments-- Students can complete shortened versions of assessments and scales frequently used by consumer behavior and marketing research professionals; accompanying multiple choice questions link the concepts to the relevant chapter material.

Video Quizzes-- Consumer Behavior videos connect the text’s concepts with current, real-world situations. The videos are viewable online and include accompanying assessment questions with immediate scoring and feedback.

In the News-- Author Created Assessments challenge students to apply their understanding of the material to relevant YouTube videos and articles from Gale’s Business Insights.

Chapter Cases-- Instructors who want to incorporate cases into their courses now have the option of assigning them online; cases for each chapter include the full text of the case and assessment questions with immediate feedback.

Video Exercises--Present students with applied example of the concepts in the chapter so they can relate these concepts to an actual application.

YouSeeU-- An app that will allow group work and sharing of documents that is indispensable for both in class and online collaboration and communication.

Business Insights-- Students have the opportunity to access Business Insights Essentials, enabling even more real-world connection to consumer behavior and other relevant topics in the news.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305640071
  • ISBN-13: 9781305640078
  • Bookstore Wholesale Price $99.00
  • RETAIL $99.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337366552
  • ISBN-13: 9781337366557
  • Bookstore Wholesale Price $99.25
  • RETAIL $131.95

  • ISBN-10: 1337366501
  • ISBN-13: 9781337366502
  • Bookstore Wholesale Price $197.50
  • RETAIL $262.95

White Papers, Case Studies, Success Stories

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MindTap® Provides Easy Integration and Measurable Student Success

Mission (Better Engagement and Outcomes) Accomplished

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Students Using MindTap®’s Personalized Study Tools Enjoy Greater Classroom Success

Instructor Applauds Seamless Integration of MindTap® and Blackboard

Students’ mean performance improved with MindTap®

Increasing Student Learning Outcomes With MindTap

Research study demonstrates that students using MindTap substantially increased their content knowledge and skills over the course of a semester.

MindTap Instructors Speak on Personalization - Diane

Instructor Diane Carter from the University of Idaho talks about how MindTap helps her personalize her course.

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

"MindTap puts practice questions in a format that works well for me."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Website

ISBN: 9781305507296
Find everything you need for your course in one place. This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint® presentations, instructor’s manual, videos, and more.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305507319
Cengage Learning Testing powered by Cognero®, is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.