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Framed around the concept of culture, CULTURE COUNTS, 4th Edition, uses ethnographic storytelling to draw students into the material and teach valuable critical-thinking skills. The text focuses on how culture directs and explains people's behavior, thereby helping students understand the world today as well as how humans can solve problems and effect positive change. Using an authoritative yet conversational voice, the authors emphasize contemporary issues, the impact of globalization, gender issues, equalities and inequalities, cross-cultural comparisons, and American culture. These topics are important to both the study of anthropology and understanding of the world around you.
- This edition includes a greater number of photos, directly tied to the text narrative, as well as an increased number of maps, tables, charts, and graphs. New topics for chapter-opening stories include Working with Young Offenders in Brazil; Arctic Cultures and Climate Change; Wealth and Power of the Ashanti State; Wealth and Poverty: Global Perspectives; and the Contradictions of Globalization. New Bringing It Home chapter features include UX (User Experience), Discrimination Against Trans People in the United States; Fundamentalism and Religious Change; and Religion, Art, and Censorship.
- Chapter 9 contains an addition about working women in India and a new section titled Using Anthropology: Domestic Violence and the Culture Defense.
- Chapter 10 includes new information regarding gender hierarchies in wealthy nations.
- Chapter 11 includes a new passage about HIV/AIDS in Africa and revisions to the witches and sorcerers section. This chapter also contains new information on Rastafarians.
- Chapter 12 includes new information on art and personal identity and marketing indigenous arts.
- Chapter 13 includes revisions to making of the modern world section to provide more emphasis on the Americas. There is an update on the role of disease in colonization and a new passage on the UN. There are revisions about the right of national self-determination and updated material on the refugee and terror crises of 2015-2016.
- Chapter 14 contains the most recent statistical information available. There are substantial updates on the sweatshop labor section and on political instability to include more information on refugees, and a new section on families adapting to globalization has been added.
- Chapter 1 contains a revised section on biological anthropology, and the linguistic anthropology section was updated to include new technology. The section on forensic anthropology now includes examples of mass murder and genocide, and there is an addition of new archaeological data about human violence.
- Chapter 2 has increased coverage of medical anthropology (differentiation of disease and illness) and updated material regarding the legalization of marijuana.
- Chapter 3 contains new emphasis on distinguishing cultural relativism and moral relativism, as well as an updated and expanded section on Polly Wiessner and her work with the Enga. This chapter was revised to include material on the Islamic State and Boko Haram.
- Chapter 4 includes increased coverage of political speech and "northern cities shift." There has been substantial updating of the Bringing it Back Home: English Only section, including coverage of the "three generation rule."
- Chapter 5 contains a significant rewrite to improve the organization and wording of the sections about environment and human adaptation, as well as improved and increased coverage of pastoralism. The case study Musha: A Peasant Agricultural Village in Egypt has been reorganized and improved.
- Chapter 6 contains improvements to the organization in the section on organizing labor. There is a new subsection on households and kin groups in small scale society and a significant rewrite of the section on specialization in complex societies. There are also new updates on Ukraine to include events of the last three years and revisions to the resistance to capitalism section.
- Chapter 7 includes a new section on political process and updates on chieftainships to reflect the ways these were changed by globalization. The State and Social Stratification section contains updates reflecting the recent refugee crisis and issues pertaining to denial of citizenship, and the Bringing it Back Home: Do Good Fences Make Good Neighbors? section contains new material on the US/Mexico border fence.
- Chapter 8 contains sections on the American class system; homelessness and social activism; race and racial stratification in the US; and ethnic stratification in the US.
- Learning Objectives: Each chapter begins with a list of 5-10 learning objectives stated in measurable terms derived from Bloom's Taxonomy of Educational Objectives. This prepares students to read the chapter and helps them assess their understanding of the chapter. It will also be of aid to professors who are, in many places, under increasing pressure to provide analyses of their courses in these terms.
- Opening ethnographic case story: Each chapter opens with a high-interest ethnographic case story that highlights the central issues of the chapter and the importance of understanding the role that culture plays in people's behavior. The chapter openings are designed to capture student attention by focusing on contemporary events and cultural behaviors that challenge students' understanding. Passages in each chapter link back to opening stories to reinforce their relevance to the chapter's focus.
- Using Anthropology: Each chapter includes a named section on applied anthropology. These sections highlight the work of specific anthropologists who are engaged in critical work outside of the university. Examples range from helping to solve crimes, to helping end tribal warfare, advocating for the rights of indigenous people, and finding ways to improve nutrition.
- Bringing it Back Home: Each chapter concludes with a section that highlights the ways in which anthropological thinking helps us engage with critical contemporary cultural issues. Each section ends with a series of questions that ask students to apply their anthropological understanding to the issue under discussion. These essays tackle subjects for which there are no easy correct answers. Students are encouraged to take a variety of positions and use anthropological knowledge to construct their arguments.
- Photos, charts, maps, glossary: Each chapter is furnished with photos carefully chosen by the authors. Many of the photos are from sources available only to them. Each photo has a carefully considered caption and each is linked to a specific passage in the text. Chapters have charts that lay out concepts and data in an easily accessible fashion, maps that show the geographical location of all important ethnographic examples, and a page-by-page glossary that defines critical terms.
2. Culture Counts.
3. Doing Cultural Anthropology.
5. Making a Living.
7. Political Organization.
8. Stratification: Class, Caste, Race, and Ethnicity.
9. Marriage, Family, and Kinship.
10. Sex and Gender.
12. Creative Expression: Anthropology and the Arts.
13. Power, Conquest, and a World System.
14. Culture, Change, and Globalization.