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MindTap Management for Business Ethics: Ethical Decision Making & Cases 11th Edition

O. C. Ferrell, John Fraedrich, Linda Ferrell

  • Published
Starting At 110.00 See pricing and ISBN options

Overview

MindTap® Management for Ferrell/Fraedrich/Ferrell's Business Ethics: Ethical Decision Making & Cases, 11th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. Updated cases from authors and author-created assessment materials work with streamlined narrative content. Updated statistics, figures, and industry trends are used as examples to enhance the narrative content.

O. C. Ferrell, Auburn University

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has been on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President-Elect of the Academy of Marketing Science. He also serves as a board member of the NASBA Center for the Public Trust and as an advisory board member of Savant Learning. He serves on the Academic Advisory Committee for the Direct Selling Education Foundation. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Dr. Ferrell is co-author of several leading textbooks including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, MARKETING, MARKETING STRATEGY, BUSINESS AND SOCIETY, MANAGEMENT and INTRODUCTION TO BUSINESS. He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics summaries and reviews for the Wall Street Journal with a subscriber list of more than 6000. Dr. Ferrell has also served as an expert witness in high profile ethics, legal and marketing cases.

John Fraedrich, Southern Illinois University at Carbondale

John Fraedrich, Ph.D. received his degrees from Brigham Young and Texas A&M University and is the Jannetides Professor of Business Ethics at Southern Illinois University. He has written more than 50 books, articles, and proceedings, mostly related to the application of ethics and values, and has represented academia at the ambassador level in Washington D.C. He is considered one of the top global ethics researchers. Dr. Fraedrich has the distinction of being one of 50 marketing ethics professors selected to participate in the International Consortium on Ethics and Social Responsibility. On a global level, he has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility, and public policy. This seminar included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru, and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin, and Sumitomo Corporation. Dr. Fraedrich has also taught for the Department of the Army at the General Officer level concerning "The Consequences of Power." His class included 13 Brigadier Generals as well as five-star generals. He is also author of an integrated application-oriented ethics software for academics and Fortune 500 corporations.

Linda Ferrell, Auburn University

Linda Ferrell, Ph.D., is professor and Chair of the Marketing Department at Auburn University. She was Distinguished Professor of Leadership and Business Ethics at Belmont University. Prior to serving at Belmont University she was a professor of marketing and Creative Enterprise Scholar with the University of New Mexico’s Anderson School of Management. She co-managed two-$1.25 million grants for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico. She earned a Ph.D. from the University of Memphis and an M.B.A. and B.S. in Fashion Merchandising from Illinois State University. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including BUSINESS AND SOCIETY, MANAGEMENT, and INTRODUCTION TO BUSINESS. Professionally, Dr. Ferrell served as an advertising account executive with McDonalds' and Pizza Hut's advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year by the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech in Dallas, a NASDAQ-listed health and wellness company. She serves on the Board of the NASBA, Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.
  • Author created assessments using relevant articles from Gale's Business Insights. Updated case content.
  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what's important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times--both individually and compared to the highest performers in class within the student view of the Progress App.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.
Narrative – Reading, Flashcards, Interactive Quiz.
Business Insights.
Cases.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305641582
  • ISBN-13: 9781305641587
  • Bookstore Wholesale Price $110.00
  • RETAIL $110.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305792785
  • ISBN-13: 9781305792784
  • Bookstore Wholesale Price $117.75
  • RETAIL $156.95

  • ISBN-10: 1305792653
  • ISBN-13: 9781305792654
  • Bookstore Wholesale Price $202.50
  • RETAIL $269.95

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Research study demonstrates that students using MindTap substantially increased their content knowledge and skills over the course of a semester.

MindTap Instructors Speak on Personalization - Diane

Instructor Diane Carter from the University of Idaho talks about how MindTap helps her personalize her course.

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

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"MindTap puts practice questions in a format that works well for me."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Website

ISBN: 9781305500860
Instructor resource center including IM, Test Bank, and PowerPoint slides.

DVD

ISBN: 9781305641563
Engage your students by bringing real-life examples and issues into the classroom with this exclusive video program.

Cengage Learning Testing Powered by Cognero®, Instant Access

ISBN: 9781305500884
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.