BCOM 5, 5th Edition

  • includes CourseMate Printed Access Card
  • Carol M. Lehman Mississippi State University
  • Debbie D. DuFrene Stephen F. Austin State University
  • ISBN-10: 1285094247
  • ISBN-13: 9781285094243
  • 304 Pages Paperback 
  • Previous Editions: 2013, 2012, 2011
  • © 2014 | Published
  • College Bookstore Wholesale Price = $52.50 
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About The Solution

Overview

Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM5 delivers a visually appealing, succinct print component, tear-out review and model document cards for students and instructors, and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.


Additional Product Information

Features/Benefits

  • An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with many faculty and students.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
  • Chapter In Review and Model Document Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • CourseMate offers an interactive eBook in addition to a full suite of unique learning tools that appeal to different learning styles is available to students with the purchase of a new book! Watch student comprehension soar as CourseMate extends learning beyond the book to deliver what today's students need. CourseMate for BCOM5 includes interactive learning tools, including quizzes, flashcards, model documents, writing templates, games, videos, PowerPoint notes, style guides, language reviews, and more.
  • Thought-provoking videos, carefully selected to support key concepts within the book, help solidify students' comprehension of the text's business communication concepts and demonstrate their effectiveness in today's actual work environment.
  • BCOM5 includes special information on how social media impacts business communication as well as an abundance of writing templates, model documents, style guides, and Language Arts Review Quizzes.

What's New

  • Updated coverage of technology and social media has been added throughout the text.
  • The original communication model has been updated to a transactional model, which recognizes the effect of feedback from both receiver and sender in message perception.
  • The discussion of informal and formal communication networks has been revised and refreshed.
  • Coverage of strategic communication forces has been eliminated and revised to focus on the contextual forces that affect business communication.
  • Restructured content in Chapters 3 and 4 provides a more practical topical sequence.
  • All sample documents have been completely revised and updated.
  • Boxed inserts and in-text examples have been thoroughly revised and updated.
  • A completely new design helps to make the content easier to follow.

Best Buy Packages

Other Popular Packages

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.


Printed Text + CourseMate Instant Access
ISBN-10: 1285719492  | ISBN-13: 9781285719498
List Price = $164.95  | CengageBrain Price = $164.95  | College Bookstore Wholesale Price = $122.45

This Bundle Includes:

  • BCOM 5
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • CourseMate Instant Access
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $69.95


Printed Text + Aplia Instant Access
ISBN-10:  1285997018 | ISBN-13:  9781285997018
List Price = $141.95  | CengageBrain Price = $141.95  | College Bookstore Wholesale Price = $105.00

This Bundle Includes:

  • BCOM 5
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Aplia Instant Access
    List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95


Table of Contents

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning Spoken and Written Messages.
4. Preparing Spoken and Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment.
Grammar and Usage Appendix.
References.
Index.

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor's Resource CD-ROM  (ISBN-10: 1285094816 | ISBN-13: 9781285094816)

Find all of the instructor tools at your fingertips with this convenient Instructor's Resource CD. The Instructor's Manual organizes each chapter by learning objective with teaching suggestions and a list of related PowerPoint® slides while new dynamic PowerPoint® lecture and resource slides bring your lectures to life. This edition's Test Bank questions cover various levels of difficulty with applications that require critical-thinking related to chapter concepts. ExamView® lets you easily add or edit questions for customized tests. Supplements are also available online on the instructor companion site.


DVD Videos  (ISBN-10: 1285095189 | ISBN-13: 9781285095189)

Engaging videos, specifically created to correspond with this latest edition, help deepen students' understanding of today's most important business communication concepts. These clips humorously illustrate communication faux pas in the workplace and guide students in responding to reflective questions and writing exercises.


CourseMate Instant Access  (ISBN-10: 1285095162 | ISBN-13: 9781285095165)

Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes an integrated eBook and interactive teaching and learning tools including interactive quizzes, flashcards, model documents, writing templates, games, videos, PowerPoint notes, style guides, language reviews, and more. CourseMate also features the Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course. Learn more at www.cengage.com/coursemate.

List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $69.95


CourseMate  (ISBN-10: 1285094905 | ISBN-13: 9781285094908)

List Price = $69.95  | College Bookstore Wholesale Price = $52.50


Aplia Instant Access  (ISBN-10: 1285095537 | ISBN-13: 9781285095530)

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95


Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285095723 | ISBN-13: 9781285095721)

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

CourseMate Instant Access  (ISBN-10: 1285095162 | ISBN-13: 9781285095165)

Make the most of your study time by accessing everything you need to succeed in one place. CourseMate includes an interactive eBook with highlighting, note taking, and an interactive glossary. It also features interactive learning tools including interactive quizzes, flashcards, model documents, writing templates, games, videos, PowerPoint notes, style guides, language reviews, and more.

List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $69.95


Aplia Instant Access  (ISBN-10: 1285095537 | ISBN-13: 9781285095530)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for BCOM, 5th Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. Aplia has already helped more than a million students succeed in college classes.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95


Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285095723 | ISBN-13: 9781285095721)

Successfully complete your business writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95


Blackboard MindLink for CourseMate Instant Access  (ISBN-10: 1285756428 | ISBN-13: 9781285756424)

List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95


MindLink for Aplia Instant Access  (ISBN-10: 128575638X | ISBN-13: 9781285756387)

List Price = $79.95  | College Bookstore Wholesale Price = $79.95


Meet the Author

About the Author

Carol M. Lehman

Dr. Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Classroom instruction to traditional and distance students is supplemented with web accessible materials that enrich and enliven the learning experience. Her multimedia presentation students perfect design and delivery of media-rich presentations delivered to a variety of distribution points. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Debbie D. DuFrene

Dr. DuFrene is a department chair and professor of business communication in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. Dr. DuFrene presently teaches business communication--a core requirement for all business majors, as well as advanced business communication courses. She also frequently teaches a graduate-level business ethics course and has completed post-doctoral course work in that field. She supplements classroom instruction with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors and also serves the Association for Business Communication (ABC) as a regional vice president. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

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