Cengage Learning

Smithsonian Collections Online: Trade Literature & The Merchandizing Industry

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    • More than 600,000 pages
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Summary

The evolution of business is inextricably linked with American and international history and identity. For the first time, researchers can now explore this aspect of American and international life via catalogs, pamphlets, advertising materials, and ephemera on essential industries that emerged in the nineteenth and early twentieth centuries — steam engines, railroads, motorized vehicles, agricultural/farm machinery, building and construction, mining, and more.

Detailed Overview

This digital collection (covering approximately 1820-1926) allows researchers to:• Determine the history of companies/industries• Analyze marketing and management techniques• Examine illustrations of the items Americans used at home and in businessThe collection exposes technological advances over time, changes in fashion/design, architectural advances, societal changes, and business history. In doing so, it reveals vital aspects of our culture, society, and history, making Trade Literature and the Merchandizing of Industry an ideal complement to Making of the Modern World, Nineteenth Century Collections Online, Sabin Americana, and Financial Times Historical Archive, 1888-2010.Trade Literature and the Merchandizing of Industry is comprised of items selected from the National Museum of American History Archives Center and Smithsonian Libraries and contains about one million pages of primary source content.Key research areas covered include:• Railroads and railway equipment• Agricultural machinery• Transportation equipment• Power generation• Building and construction• Iron and steel• Mines and mining equipment• Motorized vehicles

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