Strategic Management Communication for Leaders, 2nd Edition

  • Robyn Walker University of Southern California
  • ISBN-10: 0538451343
  • ISBN-13: 9780538451345
  • 384 Pages Paperback 
  • Previous Editions: 2006
  • © 2011 | Published
Request a Copy
 

About The Solution

Overview

STRATEGIC MANAGEMENT COMMUNICATION is based upon an alternative theoretical foundation grounded in theory but with connections to communication in the world of business. STRATEGIC MANAGEMENT COMMUNICATION shows students how various business courses are related and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place.


Additional Product Information

Features/Benefits

  • To make faculty classroom and overall course preparation just a little easier, STRATEGIC MANAGEMENT COMMUNICATION now includes a full comprehensive supplements package.
  • The author emphasizes strategic thinking and explores communication as the learning and application of a set of related skills rather than as a discrete collection of document types and rules for memorization.
  • This text clearly illustrates communication's applicability for real business purposes, including marketing, management, and corporate goals so the reader readily sees the benefits of good business communication skills.
  • This text is concise and logically organized, actually utilizing the principles of communication that are presented within.
  • Application-based, STRATEGIC MANAGEMENT COMMUNICATION includes a wealth of assignments so students are able to apply the theory they learn.

What's New

  • "Focus on Leadership" End-of-Chapter Cases provide students opportunities to analyze real situations and learn how leadership relates to managerial communication.
  • Each chapter also includes an additional brief case study highlighting communication at real companies. Featured companies include Microsoft's Zune, Skype, Johnson & Johnson, Adobe Systems, Starbucks, Wal-mart, Chrysler, and Aeropostale. Students will easily relate to these well-known companies.
  • STRATEGIC MANAGEMENT COMMUNICATION now includes: 1. Greater focus on the concerns of managerial audiences; 2. A clearer discussion of strategy and tactics; 3. A clearer step-by-step approach to the strategic communication process; and 4. A separate discussion of written and oral messages as well as the inclusion of topics of interest to management audiences.

Table of Contents

1. What is a Strategic Communication?
PART I: THE STRATEGIC COMMUNICATION PROCESS.
2. Foundations of Communication.
3. Step 1: Identify the Purposes of Communication.
4. Step 2: Audience Analysis.
5. Steps 3 and 4: Consider the Context and Select a Channel and Medium.
PART II: COMMUNICATION TACTICS FOR DIFFERING CHANNELS AND CONTEXTS.
6. Communicating in Writing.
7. Communicating in Oral Presentations and Managing Meetings.
8. Communicating with Employees.
9. Communicating in and Leading Teams.
10. Communicating with External Audiences.
11. Internal Organizational Communication.
Appendix A: Writing Templates.
Appendix B: Common Writing Errors: Punctuation, Sentence Structure, and Usage.
References.
Index .
Glossary.

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0840047134 | ISBN-13: 9780840047137)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.


WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 084004724X | ISBN-13: 9780840047243)

Succeed in your management course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.


Instructor's Resource CD-ROM  (ISBN-10: 0538451351 | ISBN-13: 9780538451352)

The Instructor's Resource CD-ROM includes ExamView® Testing Software, allowing instructors to create custom exams by selecting questions, editing existing questions, and adding new questions; PowerPoint® resource slides that provide supplementary information, activities to reinforce key concepts, and solutions to end-of-chapter activities; and the Instructor's Manual, which organizes each chapter by learning objectives


Instructor's Edition  (ISBN-10: 0538472189 | ISBN-13: 9780538472180)


Strategic Management Communication, International Edition  (ISBN-10: 0538473428 | ISBN-13: 9780538473422)

STRATEGIC MANAGEMENT COMMUNICATION, 2e, International Edition is based upon an alternative theoretical foundation grounded in theory but with connections to communication in the world of business. STRATEGIC MANAGEMENT COMMUNICATION, 2e, International Edition shows students how various business courses are related and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place.


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0840047134 | ISBN-13: 9780840047137)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.


WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 084004724X | ISBN-13: 9780840047243)

Succeed in your management course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.


Strategic Management Communication, International Edition  (ISBN-10: 0538473428 | ISBN-13: 9780538473422)

Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION, 2e, International Edition! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.


Meet the Author

About the Author

Robyn Walker

Dr. Robyn Walker is an assistant professor of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she teaches business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah, a master's degree in professional writing from the University of Southern California, and holds an MBA. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill, and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies, and business communication pedagogy and published articles on intercultural communication in groups and place-based identity. She is the editor of the Journal of Business Communication, a contributing editor of BCOM (Cengage Learning), and the co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press). She is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management and the Academy of International Business.