Basic Economics, 15th Edition

  • includes InfoTrac College Edition 2-Semester Instant Access Code and Economic Applications Printed Access Card
  • Frank V. Mastrianna Slippery Rock University of Pennsylvania - Emeritus
  • ISBN-10: 0324599161
  • ISBN-13: 9780324599169
  • 480 Pages Paperback 
  • Previous Editions: 2007, 2004, 2004
  • © 2010 | Published
  • College Bookstore Wholesale Price = $207.25 
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About The Solution

Overview

Now in its fifteenth edition, BASIC ECONOMICS delivers a streamlined, straightforward introduction to the fundamentals of macro- and microeconomics, while addressing some of the most stimulating issues affecting the world today. You will engage students with timely discussions of monetary policies and the labor market, as well as the recent financial market collapse and housing crises. This very successful text also presents in a concise, 19-chapter format, which can be covered in single quarter or semester, and includes a wealth of student applications and instructor supplements to assist with course planning and teaching.


Additional Product Information

Features/Benefits

  • Focus students on the core materials for an in-depth understanding of the most important topics in economics. The text intentionally excludes sophisticated analytical techniques, mathematical exercises, and complex theoretical treatments to let non-economics majors grasp the fundamentals without getting bogged down by advanced concepts.
  • Direct your students to the best web sources for topics related to the text. This regularly updated Netlink margin feature can be found at www.cengage.com/economics/mastrianna.
  • Make exam preparation easier with the text's end-of-chapter review. Chapters conclude with a bulleted summary of key points, a list of new terms, and review questions suitable for classroom discussion.
  • Explore and analyze the latest economic news stories, policy debates, and data with InfoApps, available with new copies of the text. This set of dynamic online features includes InfoTrac College Edition--an entire university library at your student's fingertips--as well as EconNews, EconDebate, and EconData Online. Organized and searchable by pertinent topic or feature, these regularly updated tools are easy to integrate into the classroom.
  • Reinforce course principles with several tools in one convenient place! EconCentral is your one-stop-shop for the learning tools and activities that help students succeed. Available at an additional cost, EconCentral is a portal to study resources for your students, including video tutorials, flash cards, Graphing Workshop, and interactive quizzing. You also get access to ABC News videos, EconNews articles, economic debates, links to Economic Data, and more.

What's New

  • Broaden your classroom coverage of microeconomics with expanded chapters on monopolies and monopolistic competition, including discussions of these two imperfectly competitive structures, as well as additional coverage of the market structure of oligopoly.
  • Present labor theory to students in terms of competitive and noncompetitive markets in a newly revised Chapter 9, along with economic applications using economic tools, and a thorough discussion of employment issues and the labor force.
  • Link circular flow with economic activity in Chapter 11, "The Circular Flow Model and National Income," and clearly demonstrate the measures of overall economic activity to students.
  • Share the latest information in monetary policy with updates to Chapters 14 and 15, including The Federal Reserve's 2008 role in easing the banking crisis associated with the market collapse of the housing sector.

Best Buy Packages

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Bundle: Text + WebTutor™ ToolBox on WebCT™ 2-Semester Printed Access Card
ISBN-10: 1439051542  | ISBN-13: 9781439051542
List Price = $279.95  | CengageBrain Price = $223.49  | College Bookstore Wholesale Price = $207.26

This Bundle Includes:

  • Basic Economics
    List Price = $279.95  | CengageBrain Price = $223.49  | College Bookstore Wholesale Price = $207.25
  • WebTutor™ ToolBox for WebCT™ 2-Semester Printed Access Card
    List Price = $33.95  | CengageBrain Price = $33.49  | College Bookstore Wholesale Price = $25.50


Bundle: Text + WebTutor™ ToolBox on Blackboard® 2-Semester Printed Access Card
ISBN-10:  1439051534  | ISBN-13:  9781439051535
List Price = $279.95  | CengageBrain Price = $223.49  | College Bookstore Wholesale Price = $207.26

This Bundle Includes:

  • Basic Economics
    List Price = $279.95  | CengageBrain Price = $223.49  | College Bookstore Wholesale Price = $207.25
  • WebTutor™ ToolBox for Blackboard® 2-Semester Printed Access Card
    List Price = $33.95  | CengageBrain Price = $33.49  | College Bookstore Wholesale Price = $25.50

Watch Demo


Bundle: Text + Economics for Life: 101 Lessons You Can Use Every Day!, 3rd
ISBN-10:  1111197601  | ISBN-13:  9781111197605
List Price = $279.95  | CengageBrain Price = $223.49  | College Bookstore Wholesale Price = $207.26

This Bundle Includes:

  • Basic Economics
    List Price = $279.95  | CengageBrain Price = $223.49  | College Bookstore Wholesale Price = $207.25
  • Economics for Life: 101 Lessons You Can Use Every Day!
    List Price = $24.95  | CengageBrain Price = $24.49  | College Bookstore Wholesale Price = $18.75


Bundle: Text + EconCentral Printed Access Card for Mastrianna's Basic Economics
ISBN-10:  0538772263 | ISBN-13:  9780538772266
List Price = $286.95  | CengageBrain Price = $229.49  | College Bookstore Wholesale Price = $212.25

This Bundle Includes:

  • Basic Economics
    List Price = $279.95  | CengageBrain Price = $223.49  | College Bookstore Wholesale Price = $207.25
  • EconCentral Printed Access Card
    List Price = $21.95  | College Bookstore Wholesale Price = $16.50


Table of Contents

1. The Nature and Scope of Economics.
2. Scarcity and Choice.
3. The U.S. Economic System.
4. Price: The Role of Demand and Supply.
5. Production, Cost, and Profit.
6. Perfect Competition.
7. Monopoly.
8. Monopolistic Competition and Oligopoly.
9. The Labor Market, Employment, and Unemployment.
10. Income Distribution.
11. The Circular Flow and National Income Accounts.
12. Business Cycles.
13. Macroeconomic Models and Analysis.
14. Money in the U.S. Economy.
15. The Federal Reserve and the Money Supply.
16. Macroeconomic Policies.
17. Taxation, Budgetary Policy, and the National Debt.
18. International Trade and Aid.
19. The Balance of International Payments.

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

EconCentral Instant Access Code  (ISBN-10: 0324834004 | ISBN-13: 9780324834000)

List Price = $17.50  | CengageBrain Price = $17.50  | College Bookstore Wholesale Price = $17.50


Instructor's Resource CD-ROM  (ISBN-10: 0324599471 | ISBN-13: 9780324599473)

For your convenience, the IRCD includes the Instructor's Manual, Test Bank, and PowerPoint® slides in one easily accessible resource.


Economics for Life: 101 Lessons You Can Use Every Day!  (ISBN-10: 0538757884 | ISBN-13: 9780538757881)

ECONOMICS FOR LIFE 3e is a book about real-world applications for economics. In addition to applications, the text contains critiques of common economic fallacies, paradoxical economic results, and solutions to economic mysteries that are sure to interest students. Tied through its Appendices to all South-Western principles texts, Economics for Life helps students use economic concepts to better understand the world around them. The book serves as a valuable resource for delivering a more applications-based Principles (or Economics 101) course and can be bundled at no additional charge.

List Price = $24.95  | CengageBrain Price = $24.49  | College Bookstore Wholesale Price = $18.75


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Basic Economics (Book Only)  (ISBN-10: 032459917X | ISBN-13: 9780324599176)

List Price = $253.95  | CengageBrain Price = $202.99  | College Bookstore Wholesale Price = $188.00


EconCentral Instant Access Code  (ISBN-10: 0324834004 | ISBN-13: 9780324834000)

List Price = $17.50  | CengageBrain Price = $17.50  | College Bookstore Wholesale Price = $17.50


Economics for Life: 101 Lessons You Can Use Every Day!  (ISBN-10: 0538757884 | ISBN-13: 9780538757881)

ECONOMICS FOR LIFE 3e is a book about real-world applications for economics. In addition to applications, the text contains critiques of common economic fallacies, paradoxical economic results, and solutions to economic mysteries that are sure to interest students. Tied through its Appendices to all South-Western principles texts, Economics for Life helps students use economic concepts to better understand the world around them. The book serves as a valuable resource for delivering a more applications-based Principles (or Economics 101) course and can be bundled at no additional charge.

List Price = $24.95  | CengageBrain Price = $24.49  | College Bookstore Wholesale Price = $18.75


Meet the Author

About the Author

Frank V. Mastrianna

Frank V. Mastrianna is Dean Emeritus at Slippery Rock University of Pennsylvania, where he was Dean of the College of Information Sciences and Business Administration for 15 years until 2002, when he retired. He also taught economics at the University of Cincinnati and Xavier University. His areas of interest include microeconomics, industrial organization, managerial economics, and managerial finance, about which he has published articles and presented to both government and business audiences. Dr. Mastrianna has authored and co-authored three textbooks, and serves (or has served) on the boards of directors of the UNIFY Mutual Holding Company, The Union Central Life Insurance Company, The Carillon Investments, The Association of Collegiate Business Schools and Programs, The Pennsylvania Economy League, The Business Assistance Center of Northwest Pennsylvania, The International Academy of Business Disciplines, and The Cincinnati Minority Contractors and Business Assistance Center. He is currently serving on the Board of Directors of the Ameritas Holding Company in Lincoln, Nebraska, and also serves on the Board of Commissioners of the International Academy of Collegiate Schools and Programs Dr. Mastrianna received his A.B. from Xavier University and his M.A., M.C.P., and Ph.D. from the University of Cincinnati.

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