Media Impact: An Introduction to Mass Media, 10th Edition

  • Shirley Biagi California State University, Sacramento
  • ISBN-10: 1111346364
  • ISBN-13: 9781111346362
  • 464 Pages Paperback 
  • Previous Editions: 2011, 2010, 2009
  • © 2012 | Published
  • College Bookstore Wholesale Price = $160.25  List Price = $ 215.95
 

About The Solution

Overview

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including "The New York Times", "Washington Post", "Los Angeles Times", "Bloomberg", "Advertising Age", "The Wall Street Journal", and "The New Yorker".


Additional Product Information

Features/Benefits

  • Popular and proven teaching tools include "Media/Impact: People," "Media/Impact: Culture," "Media/Impact: World," "Media/Impact: Ethics," and "Media/Impact: Audience" boxes that explore important topics through primary sources and real-life examples; a detailed media history timeline; a marginal glossary of important terms in the text; and a directory of media sources combined with a concise guide to media research and Internet resources.
  • An emphasis on the mass media as a business helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television and the Internet. All statistics are graphically illustrated to promote easy understanding. Industry projections and historical context are highlighted throughout to illuminate the big picture of media past, present, and future.
  • The text includes up-to-date coverage of current trends and technology affecting these dynamic and rapidly evolving industries, including digital delivery, media industry consolidation, personalized media, mobile media, and the interplay between mass media and today's culture.
  • A full suite of digital resources, available online, includes CourseMate with Ebook featuring interactive TimeFrames, podcasts, student study questions, media career guide, the book's Media Information Guide, and web links to outside media resources.

What's New

  • More than 30 new Media/Impact boxes, with articles from the most current sources covering the media business, featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources including "The New York Times", "Washington Post", "Los Angeles Times", "Bloomberg", "Advertising Age", "The Wall Street Journal", and "The New Yorker".
  • A new Media/Impact boxed feature called Impact/Money to emphasize the economic forces driving today's mass media.
  • More than 200 carefully selected new photos, cartoons and illustrations throughout the book to illustrate timely trends and important topics in today's media business.
  • Expanded treatment of the increasing importance of mobile media, which has turned cell phones into the fastest-growing media marketplace.
  • New statistics integrated to reflect the latest research on key issues such as Internet advertising spending, sales of digital content, network news viewership, the top 10 Internet news sites, and the top 10 international cities with public wireless hot spots.
  • Contemporary issues in mass communication come to life in Impact/Action Videos that are now included in the Mass Communication Coursemate. Specialized narration accompany images and videos to tell the story of how mass communication is changing, and changing the world. Learn how social networking empowered the Arab Spring in Communicating Change: Egypt 2011. Discover the importance of - and dangers to - Reporters at Risk. Watch the evolution of 3D TV technology with Living in 3D. Explore the transition of words from print to digital in The Moving Page. These four Impact/Action Videos are matched to chapters throughout the book to expand student understanding of how mass communication impacts today's world.

Best Buy Packages

Other Popular Packages

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.


Bundle: Text + Mass Communication CourseMate with eBook, InfoTrac® College Edition 1-Semester Printed Access Card
ISBN-10: 1133071864  | ISBN-13: 9781133071860
List Price = $229.95  | College Bookstore Wholesale Price = $170.25

This Bundle Includes:

  • Media Impact: An Introduction to Mass Media
    List Price = $215.95  | College Bookstore Wholesale Price = $160.25
  • Mass Communication CourseMate with eBook, InfoTrac® College Edition 1-Semester Printed Access Card
    List Price = $134.95  | College Bookstore Wholesale Price = $100.00


Bundle: Text + WebTutor™ ToolBox for Blackboard® Printed Access Card
ISBN-10:  1133289053  | ISBN-13:  9781133289050
List Price = $215.95  | College Bookstore Wholesale Price = $160.25

This Bundle Includes:

  • Media Impact: An Introduction to Mass Media
    List Price = $215.95  | College Bookstore Wholesale Price = $160.25
  • WebTutor™ ToolBox on Blackboard® Printed Access Card
    List Price = $24.95  | College Bookstore Wholesale Price = $18.75

Watch Demo


Printed Text + WebTutor™ ToolBox for Blackboard® Instant Access Code
ISBN-10:  1133289061  | ISBN-13:  9781133289067
List Price = $215.95  | College Bookstore Wholesale Price = $160.25

This Bundle Includes:

  • Media Impact: An Introduction to Mass Media
    List Price = $215.95  | College Bookstore Wholesale Price = $160.25
  • WebTutor™ ToolBox for Blackboard® Instant Access Code
    List Price = $22.00  | CengageBrain Price = $22.00  | College Bookstore Wholesale Price = $22.00


Bundle: Text + WebTutor™ ToolBox for WebCT™ Printed Access Card
ISBN-10:  113328907X  | ISBN-13:  9781133289074
List Price = $215.95  | College Bookstore Wholesale Price = $160.25

This Bundle Includes:

  • Media Impact: An Introduction to Mass Media
    List Price = $215.95  | College Bookstore Wholesale Price = $160.25
  • WebTutor™ ToolBox on WebCT™ Printed Access Card
    List Price = $24.95  | College Bookstore Wholesale Price = $18.75


Printed Text + Mass Communication CourseMate with eBook, InfoTrac® College Edition 1-Semester Instant Access Code
ISBN-10:  1285259378 | ISBN-13:  9781285259376
List Price = $229.95  | College Bookstore Wholesale Price = $170.25

This Bundle Includes:

  • Media Impact: An Introduction to Mass Media
    List Price = $215.95  | College Bookstore Wholesale Price = $160.25
  • Mass Communication CourseMate with eBook, InfoTrac® College Edition 1-Semester Instant Access Code
    List Price = $118.00  | CengageBrain Price = $118.00  | College Bookstore Wholesale Price = $118.00


Table of Contents

PART I: THE MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Expanding Delivery.
4. Magazines: Targeting the Audience.
5. Recordings: Demanding Choices.
6. Radio: Riding the Wave.
7. Movies: Picturing the Future.
8. Television: Changing Channels.
9. Digital Media: Widening the Web.
PART II: SELLING THE MESSAGE.
10. Advertising: Motivating Customers.
11. Public Relations: Promoting Ideas.
PART III: CHANGING MESSAGES.
12. News and Information: Getting Personal.
13. Society, Culture and Politics: Shaping the Issues.
14. Law and Regulation: Rewriting the Rules.
15. Ethics: Placing Responsibility.
16. Global Media: Discovering New Markets.
Glossary.
Media Information Resource Guide.
Chapter References.
Index.

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

CourseMate with InfoTrac® Instant Access  (ISBN-10: 113304610X | ISBN-13: 9781133046103)

Cengage Learning's Mass Communication CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. Mass Communication CourseMate goes beyond the book to deliver what you need!

List Price = $118.00  | CengageBrain Price = $118.00  | College Bookstore Wholesale Price = $118.00


Mass Communication CourseMate with eBook, InfoTrac® College Edition 1-Semester Instant Access Code  (ISBN-10: 1111862079 | ISBN-13: 9781111862077)

Interested in a simple way to complement your text and course content with study and practice materials? Cengage Learning's Mass Communication CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. Mass Communication CourseMate goes beyond the book to deliver what you need!

List Price = $118.00  | CengageBrain Price = $118.00  | College Bookstore Wholesale Price = $118.00


Instructor's Resource Manual  (ISBN-10: 1111347875 | ISBN-13: 9781111347871)

The Instructor's Manual contains resources designed to streamline and maximize the effectiveness of your course preparation. This helpful manual includes detailed chapter outlines, a test bank with multiple-choice questions and essay questions for each chapter, web references, suggested classroom activities and lecture ideas, and sample worksheets, surveys, and documents to use in class.


PowerLecture with JoinIn™ Student Response System, ExamView®  (ISBN-10: 1111347964 | ISBN-13: 9781111347963)


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

CourseMate with InfoTrac® Instant Access  (ISBN-10: 113304610X | ISBN-13: 9781133046103)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Mass Communication CourseMate includes: An interactive eBook with highlighting, note taking and an interactive glossary and Interactive learning tools, including: Quizzes, Flashcards, Interactive Timelines, Podcasts, and more!

List Price = $118.00  | CengageBrain Price = $118.00  | College Bookstore Wholesale Price = $118.00


Mass Communication CourseMate with eBook, InfoTrac® College Edition 1-Semester Instant Access Code  (ISBN-10: 1111862079 | ISBN-13: 9781111862077)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Mass Communication CourseMate includes: An interactive eBook with highlighting, note taking and an interactive glossary and Interactive learning tools, including: Quizzes, Flashcards, Interactive Timelines, Podcasts and more!

List Price = $118.00  | CengageBrain Price = $118.00  | College Bookstore Wholesale Price = $118.00


Blackboard MindLink for CourseMate Instant Access  (ISBN-10: 1285597443 | ISBN-13: 9781285597447)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your mass communication course in one place. Read your eBook, take notes, review flashcards, view videos, and take practice quizzes—all online with MindLink for CourseMate on Blackboard.

List Price = $105.00  | CengageBrain Price = $105.00  | College Bookstore Wholesale Price = $105.00


Meet the Author

About the Author

Shirley Biagi

Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

Custom

Custom learning materials let you create a digital or print course solution in the style and format best for you and your learners. Maximize engagement and achieve desired outcomes with the aid of our academic and digital experts, who have years of experience helping instructors customize material to specific course needs.
Create your custom solution »