Economics: A Contemporary Introduction, 7th Edition

  • includes InfoTrac®
  • William A. McEachern University of Connecticut
  • ISBN-10: 0324288603
  • ISBN-13: 9780324288605
  • 816 Pages Hardcover 
  • Previous Editions: 2003, 2000
  • © 2006 | Published
  • College Bookstore Wholesale Price = $301.75 
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About The Solution

Overview

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including in-text pedagogy to help readers learn to analyze the latest economic events as reported in the Journal.


Additional Product Information

Features/Benefits

  • Case Studies and Extended Examples: Case Studies (updated or replaced for this edition) in each chapter are extended applications connecting economic theory to the real world. Each Case Study is integrated into the flow of the chapter and has a corresponding end-of-chapter question to enhance its illustrative value and reduce the likelihood that it will be skipped over. Case Studies and over 214 extended examples throughout the text have been selected to fit into 4 categories that reflect a wide spectrum of real economic issues - Public Policy (policy issues), The World of Business (real-world business applications), Bringing Theory to Life (real-world examples from every-day life), and Information Economy (economics in today's high-tech environment).
  • Unique End-of-Chapter Material: End-of-Chapter Questions and Problems identify the chapter concepts being addressed, allowing for easier assignment by the instructor and helping students find the material they may need to review if a question or problem gives them difficulty. Many involve using the Internet, The Wall Street Journal, or other media resources to have students apply the concepts and tools to real-world, hands-on economic analysis.
  • Enhanced Wall Street Journal Integration: Exclusively with McEachern, instructors can take advantage of powerful features to help teach students how to analyze the latest economic events as reported in the Wall Street Journal. Chapters include "Wall Street Journal" questions that have students apply chapter topics to analyze business, economic, and policy issues found in recent articles. "Reading It Right" margin features present a quote from a Wall Street Journal article and ask students to interpret in based on what they have learned in the chapter.
  • Internet Integration: This edition makes technology more helpful by featuring an even tighter integration of text and technology. All Case Studies include relevant Web addresses and questions for further analysis. Net Bookmark margin notes identify interesting Web sites that illustrate real-world examples, giving students a chance to develop their economic research skills. Links for Case Studies and Net Bookmarks plus navigation tips and other information can be accessed through the McEachern Web site. To put the student in touch with information sources, nearly all data exhibits now include a Web address directing the reader to the latest data.
  • More Exhibits: This edition is more visual with more exhibits added to reinforce key ideas. Graphs are clean and clear, with curves that are carefully and systematically color-coded to enhance student understanding.
  • Leads by Example: McEachern uniquely introduces each economic idea by using common everyday student experiences to help bridge the gap between what students already know and the unfamiliar world of economics.

What's New

  • Homework Express!: In this edition, we introduce Homework Xpress, an easy and completely customizable homework management program and tutorial. Available as a bundle option, students are able to practice and work their homework right on line while getting immediate feedback.
  • MarketSim: This online product, made up of two simulations, is designed to help students better understand how markets work by taking on the roles of consumers and producers in a simulated economy. Also available as a bundle option.
  • McEachern Xtra!: Recognizing that each student has an individual learning style and that different learning styles require different tools, the McEachern Xtra! CD (included with every new textbook) provides access to a robust set of additional online learning tools that address a variety of different learning styles. Xtra! includes the Graphing Workshop, a one-stop learning resource for help in mastering the language of graphs, CNN video applications, "Ask the Instructor" lecture video clips, and numerous practice quizzes. MAP (McEachern Assistance Program) to Learning Success is the central navigational tool for McEachern Xtra! that systematically guides students, by learning objective, through all available text and Xtra! multimedia tools to deepen their understanding. Each tool is accompanied by an icon(s) that identifies the learning style(s) for which it is most appropriate, so that students can choose the most appropriate tools to support the way they learn best.
  • The Latest Developments: This edition has been revised to include more coverage on labor migration, public choice around the world and more on the income approach to GDP.
  • New Material: More international example and illustrations as well as new case studies and exhibits have been added to this edition.
  • Updated Organization: Chapters 3 (Economic Decision Makers) and 4 (Demand and Supply Analysis) are now reversed for a more logical flow.

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Teaching Assistance Manual  (ISBN-10: 032428862X | ISBN-13: 9780324288629)


WebTutor™ Advantage on Blackboard®  (ISBN-10: 032432300X | ISBN-13: 9780324323009)

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JoinIn™ on TurningPoint® CD-ROM  (ISBN-10: 0324359055 | ISBN-13: 9780324359053)


WebTutor™ Advantage on WebCT™ Instant Access Code  (ISBN-10: 0324401434 | ISBN-13: 9780324401431)

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WebTutor™ Advantage on WebCT™  (ISBN-10: 0324323018 | ISBN-13: 9780324323016)

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Instructor's Resource CD-ROM  (ISBN-10: 0324321619 | ISBN-13: 9780324321616)


Instructor's Manual  (ISBN-10: 0324288638 | ISBN-13: 9780324288636)


LearningPath Videos Instant Access Code for McEachern's Economics, 7th  (ISBN-10: 0324545622 | ISBN-13: 9780324545623)

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Test Bank  (ISBN-10: 0324288751 | ISBN-13: 9780324288759)


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Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Study Guide  (ISBN-10: 0324288611 | ISBN-13: 9780324288612)

It will be easy to succeed with the Study Guide for ECONOMICS: A CONTEMPORARY INTRODUCTION. This Study Guide includes chapter outlines, definitions of all terms, a bonus section with supplemental material, and a variety of true-false, multiple-choice, and discussion questions with answers.

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WebTutor™ Advantage on Blackboard®  (ISBN-10: 032432300X | ISBN-13: 9780324323009)

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WebTutor™ Advantage on WebCT™  (ISBN-10: 0324323018 | ISBN-13: 9780324323016)

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LearningPath Videos Instant Access Code for McEachern's Economics, 7th  (ISBN-10: 0324545622 | ISBN-13: 9780324545623)

List Price = $44.95  | CengageBrain Price = $44.49  | College Bookstore Wholesale Price = $33.00


WebTutor™ Advantage on Blackboard® Instant Access Code  (ISBN-10: 0324401442 | ISBN-13: 9780324401448)

WebTutor provides anytime, anywhere access to course content, quizzes, and the tools you need to succeed in your course • Customizable to include topics your instructor wants to focus on • Complete with powerful communication tools, including e-mail, dicussion, and chat • Connected to the real world, with links to websites that add value to the course and save you time.

List Price = $45.00  | CengageBrain Price = $44.99  | College Bookstore Wholesale Price = $45.00

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WebTutor™Advantage on Blackboard®  (ISBN-10: 0324317689 | ISBN-13: 9780324317688)

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Bundle: Economics: A Contemporary Introduction (with InfoTrac), 7th + The Guide to Critical Thinking in Economics  (ISBN-10: 0324424647 | ISBN-13: 9780324424645)

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Meet the Author

About the Author

William A. McEachern

William A. McEachern began teaching large sections of economic principles shortly after joining the University of Connecticut, and a several years later he began offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. He earlier won the Association's award for Distinguished Public Service. Professor McEachern has published books and monographs on public finance, public policy, and industrial organization. His research has also appeared in edited volumes, such as READINGS IN PUBLIC CHOICE ECONOMICS (University of Michigan Press), INTERNATIONAL HANDBOOK ON TEACHING AND LEARNING ECONOMICS (Edward Elgar Publishing), and RETHINKING ECONOMIC PRINCIPLES (Irwin Publishing), and in a variety of refereed journals, including ECONOMIC INQUIRY, NATIONAL TAX JOURNAL, QUARTERLY REVIEW OF ECONOMIC AND BUSINESS, JOURNAL OF INDUSTRIAL ECONOMICS, KYKLOS, ECON JOURNAL WATCH, and PUBLIC CHOICE. He is the founding editor of THE TEACHING ECONOMIST, a newsletter that for more than two decades has focused on teaching economics at the college level. Professor McEachern has advised federal, state, and local governments on policy matters, and has been quoted in media such as the NEW YORK TIMES, TIMES OF LONDON, WALL STREET JOURNAL, CHRISTIAN SCIENCE MONITOR, USA TODAY, and READER'S DIGEST. He was born in Portsmouth, New Hampshire, earned an undergraduate degree with honors from College of the Holy Cross, served three years as a U.S. Army officer, and earned an M.A. and Ph.D. from the University of Virginia.

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