NEW

eBook Business Reference Guide: E-Commerce & Retail Merchandising, 2nd Edition

  • Published By:
  • ISBN-10: 1429840498
  • ISBN-13: 9781429840491
  • DDC: 658.84
  • 61 Pages | eBook
  • Original Copyright 2017 | Published/Released August 2017
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price

About

Overview

This volume takes an investigative look into the business practices of e-commerce and retail merchandising. The essay collection is separated into several sections that highlight the basic strategies behind effective merchandising, the changes seen in marketing, and the advances made in business-to-business applications.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents.
Introduction.
1: Retail Merchandising.
2: Principles of Retailing.
3: Contactless Payment.
4: Direct E-Marketing.
5: E-Commerce.
6: B2B Business Models.
7: Mobile Applications and Business.
8: E-Business Enterprise Applications.
9: Business Applications of Java.
10: Telecommunications in Business.