eBook Business Web Strategy: Design, Alignment, and Application, 1st Edition

  • Published By:
  • ISBN-10: 1605660256
  • ISBN-13: 9781605660257
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 414 Pages | eBook
  • Original Copyright 2008 | Published/Released January 2009
  • This publication's content originally published in print form: 2008
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Overview

Addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web.