eBook Encyclopedia of Global Brands, 2nd Edition

  • Published By:
  • ISBN-10: 1558628541
  • ISBN-13: 9781558628540
  • DDC: 338.703
  • Grade Level Range: 9th Grade - College Senior
  • eBook
  • Original Copyright 2013 | Published/Released June 2013
  • This publication's content originally published in print form: 2013
  • Price:  Sign in for price

About

Overview

From Timex to Rolex and from Levi's to Liz Clairborne, brand names conjure up definite images in the minds of most Americans. While brand loyalty may be going the way of the Edsel, the importance of product brands can't be easily dismissed.

The 2-vol. Encyclopedia of Global Brands is the first reference of its kind to compile the origin, evolution and current market status of some of the world's most recognizable consumer brands. Its unrivaled comprehensive scope and generous article length make it a valuable reference for students, librarians, job seekers, advertising and business professionals and other researchers who want to learn about the historical and modern development of products that have impacted American culture.

The Encyclopedia contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Peppered throughout are fun facts and amusing anecdotes pertaining to the famous -- or infamous -- marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

Special features throughout the Encyclopedia strengthen its usefulness. Helpful at-a-glance data boxes offer vital statistics including market share, major competitors, advertising agencies, parent company, address, phone and fax numbers. Researchers needing supplemental information can turn to the end of each entry for sources for further reading. Easy-to-use brand name, company and persons, advertising agency and category indexes allow users to quickly locate and cross-reference brand information.

Features and Benefits

  • Global scope; international focus.
  • Case study-style essays highlight some of the most important facets of brand management.
  • Covers a variety of sectors.
  • Thematic tables of contents to help students, professors, and researchers locate information by brand name, country, or sector.

Alternate Formats

  • Casebound Edition

    ISBN-10: 1558622276 | ISBN-13: 9781558622272

Table of Contents

3M
7-Eleven
Accenture
adidas
Adobe
Aeon
Airbus
Airtel
Allianz
Amazon.com
American Express
Apple
Armani
Asahi
ASDA
AT&T
Audi
Avon
AXA
BAE Systems
Bank of China
Barclays
BASF
Bayer
BBC
Biore
BlackBerry
BMW
BNP Paribas
Boeing
Bombardier
BP
Bradesco
BT
Budweiser
Burberry
Cadbury
Canon
CAP GEMINI
Carrefour
Cartier
Caterpillar
Chevrolet
Chevron
China Mobile
China Unicom
Chipotle
Chiquita
Chrysler
Cisco
Citi
Citroën
COACH
Coca-Cola
Coles
Colgate
Comcast
Co-operative
Corona Extra
Costco
Credit Suisse
CVS
Daewoo
Daimler
Danone
Dell
Deloitte
Delta
Deutsche Bank
DFM
DHL
Dior (Christian Dior)
DirecTV
Dove
Dr. Pepper
E.ON
eBay
ECOLAB
Eli Lilly
Emirates Airlines
Ericsson
ExxonMobil
Facebook
Falabella
Fanta
FedEx
Ferrari
Fiat
Fifa
FNAC
Ford
Fujifilm
Fujitsu
GAP
Gazprom
GDF Suez
GE
General Mills
General Motors
Generali
George Weston
Gillette
Glaxosmithkline
Goldman Sachs
Google
Goya
Green Mountain Coffee
GRUPO BIMBO
Gucci
H&M
Harley-Davidson
Heineken
Heinz
Hermes
Hermès
Hitachi
Honda
HP
HSBC
HTC
Hyundai
IBM
ICBC
IKEA
ING
Intel
Isuzu
Itaú
Jack Daniels
John Deere
Johnnie Walker
Johnson & Johnson
Jollibee
JP Morgan
Kellogg’s
Kentucky Fried Chicken (KFC)
Kia
KitKat
Kleenex
KPMG
Lancôme
Lexus
LG Electronics
Li Ning
Lipton
L’Oréal
Louis Vuitton
Lowe’s
Lufthansa
Lux
M&S (Marks & Spencer)
Magnit
Marlboro
Marubeni
Mattel
Mazda
McDonald’s
Medtronic
Mercedes-Benz
Metro Cash and Carry
Microsoft
Mitsubishi
Mitsui
Moët & Chandon
Morgan Stanley
Morrisons
Mountain Dew
Movistar
MTV
NBA (National Basketball Association)
Nescafe
Nestlé
next
NFL (National Football League)
Nike
Nintendo
Nissan
Nivea
Nokia
NORDSTROM
Novartis
NTT Group
O2
Olay
Oracle
Orange
Panasonic
Pao de Açucar
Pearson
Pepsi
Perfetti Van Melle
PetroChina
Peugeot
Pfizer
Philips
Pizza Hut
Playstation
Porsche
Prada
Purina
Randstad
Raytheon
RBC
Renault
Roche
Rolls-Royce
SABMiller
Sainsbury’s
Saint Gobain
Sam’s Club
Samsung
Santander
Sanyo
SAP
Sberbank
Schneider Electric
Schwarzkopf
Shanghai Tang
Sharp
Shell
Shiseido
Siemens
Singapore Airlines
Sinopec
SK telecom
Skoda
Sky
Smirnoff
Sodexo
Sony
Sprite
Starbucks
Subaru
Subway
Sumitomo
Suning
Suzuki
T (Deutsche Telekom)
T Mobile
Taco Bell
Target
Tata
Tesco
The Home Depot
Thomson Reuters
TIFFANY & CO.
Time Warner Cable
Toshiba
Total
Toyota
Twitter
UBS
Unitedhealth
UPS
Vauxhall
Veolia
Verizon
VISA
Vodafone
Volkswagen
Walgreens
Walmart
Walt Disney (Disney)
Whole Foods
Woolworths
Xerox
Yahoo!
Yamada
Zara
Zurich

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Series Name: Encyclopedia of Global Brands

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