eBook Safeguarding Intangible Assets, 1st Edition

  • Mike Moberly
  • Published By: Butterworth-Heinemann
  • ISBN-10: 0128006021
  • ISBN-13: 9780128006023
  • DDC: 659.2
  • Grade Level Range: College Freshman - College Senior
  • 190 Pages | eBook
  • Original Copyright 2014 | Published/Released April 2015
  • This publication's content originally published in print form: 2014
  • Price:  Sign in for price



Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
About the Author.
1: Intangible Assets.
2: Managing Intangible Assets.
3: Intangible Assets Business Transaction Due Diligence.
4: New Dimensions for Company Management.
5: Company Culture.
6: Reputation Risks and Their Management.
7: Distinguishing Intellectual Property and Intangible Assets.
8: Intangible Asset Training.
9: Measuring Performance of Intangible Assets.
10: Insider Risks and Threats to Intangible Assets.
11: Intangible Asset Strategist and Risk Specialist.
12: Intangible Assets in 2014 and Beyond: Where Businesses Must Be.