eBook Political Campaigning in the Information Age, 1st Edition

  • Ashu M. G. Solo
  • Published By:
  • ISBN-10: 1466660635
  • ISBN-13: 9781466660632
  • DDC: 324.7
  • Grade Level Range: College Freshman - College Senior
  • 359 Pages | eBook
  • Original Copyright 2014 | Published/Released August 2014
  • This publication's content originally published in print form: 2014
  • Price:  Sign in for price



Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Human and Social Aspects of Technology (AHSAT) Book Series.
Titles in this Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: Relationship between Social Media and Political Parties: The Case of Turkey.
2: Social Media in Political Public Relations: The Cases of the Portuguese Social Democratic Party (PSD) and the Socialist Party (PS) in the 2009 Parliamentary Campaign.
3: Amplification and Virtual Back-Patting: The Rationalities of Social Media Uses in the Nina Larsson Web Campaign.
4: A Europe Wide Web? Political Parties' Websites in the 2009 European Parliament Elections.
5: New Media in the Process of Shaping Local Democracy: The Case of Poland.
6: Online Political Marketing: The Use of Facebook in the 2010 Greek Municipal Elections.
7: Microblogging and the News: Political Elites and the Ultimate Retweet.
8: Reframing Audience: Co-Motion at #SOTU.
9: Sources and Formats of Campaign Information on YouTube.
10: Do Web Campaigns by Party Leaders Enhance the Images of Party Leaders Held by Voters? Experimental Evidence from Finland.
11: Using Presidential Popularity for Understanding the Relationship between President Bush and Congressional Republicans' Online Campaigning: A Preliminary Examination of Representative Websites for the 2002, 2004, 2006, and 2008 Elections.
12: A Diachronic Analysis of Portuguese Digital Campaigning.
13: The New Interdisciplinary Fields of Political Engineering and Computational Politics.
14: The New Interdisciplinary Fields of Public Policy Engineering and Computational Public Policy.
15: Type-One Fuzzy Logic for Quantitatively Defining Imprecise Linguistic Terms in Politics and Public Policy.
16: Interval Type-Two Fuzzy Logic for Quantitatively Defining Imprecise Linguistic Terms in Politics and Public Policy.
17: Using Graph Theory Software for Political Discourse Analysis.
18: Online Election Campaigning: Exploring Supply and Demand during the France 2012 Presidential Election.
19: Hungarian MPs' Response Propensity to Emails.
20: Mapping Research Methodology in Online Political Communication.
Compilation of References.
About the Contributors.