eBook Business Reference Guide: Understanding Applied Statistics, 1st Edition

  • Published By:
  • ISBN-10: 1429835540
  • ISBN-13: 9781429835541
  • DDC: 519.5
  • Grade Level Range: College Freshman - College Senior
  • 59 Pages | eBook
  • Original Copyright 2014 | Published/Released September 2014
  • This publication's content originally published in print form: 2014
  • Price:  Sign in for price



The Business Reference Guide series is designed to provide a solid foundation for the research of various business topics. This volume offers an intriguing overview of applied statistics and their relation business practices. The essay collection is broken up into two main parts: a description of basic statistic usage in business and an examination of how statistics can be applied to marketing studies and initiatives.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: Business Statistics.
2: Applied Regression & Analysis of Variance.
3: Intermediate Applied Statistics.
4: Descriptive Statistics.
5: Numerical Data Presentation.
6: Applied Probability Models in Marketing.
7: Marketing (Statistics) & Applied Probability Models.
8: Sample Survey Design.
9: Evaluation Research.