eBook Art And Craft Of Case Writing, 3rd Edition

  • William Naumes
  • Published By:
  • ISBN-10: 0765627787
  • ISBN-13: 9780765627780
  • DDC: 371.39
  • Grade Level Range: College Freshman - College Senior
  • 314 Pages | eBook
  • Original Copyright 2011 | Published/Released January 2012
  • This publication's content originally published in print form: 2011
  • Price:  Sign in for price



Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Prologue: The Power of Storytelling.
1: What Is a Case and Why Write One?.
2: Objectives—Key to the Case.
3: Finding a Case Site and Gathering Data.
4: Research Cases.
5: The Instructor's Manual, Part 1.
6: Organizing the Case.
7: Testing and Refining the Teaching Case.
8: The Instructor's Manual, Part 2.
9: Notes, Case Series, and Other Supplements.
10: Alternative Case Formats: Video, Multimedia, and Live Case Studies.
Case Example—First Draft.
Instructor's Manual—First Draft.
Case Example—Published Version.
Instructor's Manual—Final Version.
For Further Reading: A Bibliography by Topic.
About the Authors.