NEW

eBook Public Relations and Communication Management, 1st Edition

  • Published By:
  • ISBN-10: 1136159266
  • ISBN-13: 9781136159268
  • DDC: 659.2
  • Grade Level Range: College Freshman - College Senior
  • 430 Pages | eBook
  • Original Copyright 2013 | Published/Released March 2016
  • This publication's content originally published in print form: 2013
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About

Overview

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses. This volume recognizes the Grunig's contributions to public relations scholarship over the past four decades. To honor the Grunig's scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Table of Contents

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
List of Figures.
List of Tables.
About the Editors.
Contributors.
Notes on the Grunigs.
Introduction.
1: Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function.
2: Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be?.
3: The Relationship between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study.
4: Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership.
5: Symmetry, Social Media, and the Enduring Imperative of Two-Way Communication.
6: Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations.
7: Conceptualizing Publics and Constructing Public Relations Theory: The Situational Theory of Problem Solving and Its New Research.
8: Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the Course of 40 Years.
9: Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations.
10: Power and Influence in Public Relations.
11: A Philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory.
12: Globalization, Public Relations, and Activism for Social Change: A Culture-Centered Approach.
13: The Effects of Organization–Public Relationship Types and Quality on Crisis Attributes.
14: Public Relations Historiography: Perspectives of a Functionalintegrative Stratification Model.
15: Organizational Contexts and Strategic Impacts: On Power and Mediation.
16: Institutionalization, Organizations, and Public Relations: A Dual Process.
17: Strategic Communication: Pillars and Perspectives of an Alternative Paradigm.
18: The Pretoria School of Thought: From Strategy to Governance and Sustainability.
19: The Grunig Legacy to Academic Studies and Professional Practice in Latin America.
20: The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership.
21: The Influence of Excellence: A Citation Analysis of the Excellence Study in PR Scholarship, 1992–2011.
Author Index.
Subject Index.