Half Title Page.
Notes on Contributors.
1: Origins of Modern Consumption: Advertising, New Goods, and a New Generation, 1890–1930.
2: “Sentimental ‘Greenbacks’ of Civilization”: Cartes De Visite and the Pre-History of Self-Branding.
3: The Fight Against Critics and the Discovery of “Spin”: American Advertising in the 1930s and 1940s.
4: Cultivating the Romance of Place: Marketing as Popular Geography.
5: Regulating Integrated Advertising.
6: Cross-Media Promotion and Media Synergy: Practices, Problems, and Policy Responses.
7: Media Buying: The New Power of Advertising.
8: The Advertising Industry in Latin America: A Regional Portrait.
9: Globalization, Penetration, and Transformation: A Critical Analysis of Transnational Advertising Agencies in Asia.
10: The Ties That Bind: Us Hispanic Advertising and the Tension Between Global and Local Forces.
11: The Transnational Promotional Class and the Circulation of Value(s).
Audiences as Labor, Consumers, Interpreters, Fans.
12: Com Modifying Free Labor Online: Social Media, Audiences, and Advertising.
13: The Impact of Social Media on Imaginary Social Relationships with Media Figures/Celebrities Who Appear in Advertising.
14: Health Literacy in DTCA 2.0: Digital and Social Media Frontiers.
15: The New “Real Women” of Advertising: Subjects, Experts, and Producers in the Interactive Era.
16: “Brut Slaps … and Twins”: Hyper-Commercialized Sports Media and the Intensification of Gender Ideology.
17: The Ghosts of Mad Men: Race and Gender Inequality Inside American Advertising Agencies.
18: Governing Taste: Packaged Foods, Inscription Devices, Nutrition, and the Child.
19: The New Refeudalization of the Public Sphere.
20: Rate Your Knowledge: The Branded University.
21: Now Hear This: The State of Promotion and Popular Music.
22: Property Porn: An Analysis of Online Real Estate Advertising.
23: “Brand You!”: The Business of Personal Branding and Community in Anxious Times.
24: Back to the Future: Gifts, Friendship, and The Re-Figuration of Advertising Space.
25: Cause Marketing and the Rise of Values-Based Brands: Exploiting Compassion in Pursuit of Profits.
26: From Advergames to Branded Worlds: The Commercialization of Digital Gaming.
27: The “Crying Indian,” Corporations, and Environmentalism: A Half-Century of Struggle over Environmental Messaging.
28: Behind the Green Curtain: Constructing the Green Consumer with Contemporary Environmental Advertising.
29: The Paradox of Materiality: Fashion, Marketing, and the Planetary Ecology.