eBook Encyclopedia of Public Relations, 2nd Edition

  • Robert L. Heath
  • Published By: SAGE
  • ISBN-10: 1452276226
  • ISBN-13: 9781452276229
  • DDC: 659.203
  • Grade Level Range: College Freshman - College Senior
  • 1072 Pages | eBook
  • Original Copyright 2014 | Published/Released September 2013
  • This publication's content originally published in print form: 2014
  • Price:  Sign in for price

About

Overview

The Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication and journalism as it explores the evolution of the field with examples describing the events, changing practices and key figures who developed and expanded the profession. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space are placed on a theme that was just emerging when the first edition appeared: the Internet and social media as public relations tools. International coverage and representation is greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
List of Entries.
Reader's Guide.
About the Editor.
Contributors.
Introduction.
Acknowledgments.
1: Accommodation: Contingency Theory.
2: Account Executive.
3: Account Manager/Account Management.
4: Accreditation.
5: Activism.
6: Actuality.
7: Advance.
8: Advertising.
9: Advertising Equivalency.
10: Advocacy.
11: Africa, Practice of Public Relations in.
12: Age of Deference, End of the.
13: Agenda-Setting Theory.
14: Aggregator News Search.
15: Alumni Relations.
16: Analytics.
17: Annual Reports.
18: Antecedents of Modern Public Relations.
19: Anthropology and Public Relations.
20: AP Style.
21: Apologia.
22: App.
23: APR.
24: Archetypes and Rhetorical Theory.
25: Association for Women in Communications.
26: Astroturfing.
27: Attribution Theory.
28: Audience Monitoring.
29: Australia and New Zealand, Practice of Public Relations in.
30: Authenticity on Social Media.
31: Backgrounder.
32: Barcelona Principles.
33: Barnum, P. T..
34: Bateman, J. Carroll.
35: Battle of the Currents.
36: Beat.
37: Benchmarking.
38: Bernays, Edward.
39: Best Practices.
40: Bill Stuffer.
41: Bio.
42: Black/Dark Website.
43: Blogs, Vlogs, and Microblogs.
44: Boulwarism.
45: Bourdieu, Pierre, and Public Relations.
46: Boxed Print.
47: Brand Equity and Branding.
48: Brazil, Practice of Public Relations in.
49: Bridge.
50: Brochure.
51: Business Wire.
52: Byline.
53: Campaign.
54: Canada, Practice of Public Relations in.
55: Caption/Cutline.
56: Case Study.
57: Catalytic Model of Issues Management.
58: CAUSE Model of Risk and Crisis Communication.
59: Cause-Related Marketing.
60: Chaos and Complexity Theory.
61: Chase, W. Howard.
62: Chase Model of Issue Management.
63: Chat.
64: China, Hong Kong, and Taiwan, Practice of Public Relations in.
65: Circuit of Culture.
66: Circulation.
67: Citizen Journalism/Reporting.
68: Citizens Advisory Committees/Panels.
69: Citizens United v. Federal Election Commission (2010).
70: Civil Society.
71: Client.
72: Client–Agency Relationships.
73: Clip (News Clip) and Clipping Services.
74: Coalition Building.
75: Co-Creation of Meaning Theory.
76: Codes of Ethics.
77: Codes of Public Relations Practice.
78: Collaborative Decision Making.
79: Collateral.
80: College and University Public Relations.
81: Colorado Coal Strike.
82: Commentary, Radio and Television.
83: Commercial Speech.
84: Committee on Public Information.
85: Commodifying Information.
86: Communication Audit and Auditing.
87: Communication Management.
88: Communication Technologies.
89: Communitarianism.
90: Communitas/Corporatas.
91: Community and Community Building.
92: Community Relations.
93: Community Reports.
94: Composing/Composition.
95: Conflict Resolution.
96: Constitutive Theory of Language.
97: Consumer/Customer Relations.
98: Content Aggregation.
99: Content Analysis.
100: Contingency Theory.
101: Control.
102: Convergence and Public Relations.
103: Co-Optation.
104: Co-Orientation Theory.
105: Copy.
106: Copyright.
107: Corporate Branding.
108: Corporate Moral Conscience.
109: Corporate Social Responsibility.
110: Corporate Speech.
111: Counseling.
112: Credibility.
113: Credits.
114: Crisis and Crisis Management.
115: Crisis and Emergency Risk Communication.
116: Crisis Communication.
117: Crisis Informatics.
118: Critical Discourse Analysis.
119: Critical Race Theory.
120: Critical Theory.
121: Crowdsourcing.
122: Cultural Flows and Public Relations.
123: Cultural Intelligence.
124: Cultural Theory of Risk Communication.
125: Cultural Topoi.
126: Culture.
127: Cutlip, Scott M..
128: Deadline.
129: Decision Theory.
130: Defamation (Libel and Slander).
131: Deliberative Democracy.
132: Demographics.
133: Deontology.
134: De-Positioning.
135: Dialogue.
136: Differentiation.
137: Diffusion of Innovations Theory.
138: Direct Mail/Direct Email.
139: Discourse of Renewal Theory.
140: Discourse Theory and Analysis.
141: Discrimination in Public Relations.
142: Discursive Technology.
143: Diversity: Audiences.
144: Diversity: Public Relations Profession.
145: Doublespeak.
146: Dramatism and Dramatism Theory.
147: Eastern Europe, Practice of Public Relations in.
148: Ecology and Public Relations.
149: EDGAR Online.
150: Editing.
151: Editor and Publisher.
152: Editorial.
153: Efficacy/Self-Efficacy.
154: Emergency Management.
155: Empire, Public Relations and.
156: Employee Communication.
157: Encroachment in Public Relations.
158: Endorsement.
159: Engagement (Stakeholders).
160: Enlightenment and Modernity.
161: Entertainment Industry Publicity/Promotion.
162: Environmental Groups.
163: Environmental Scanning.
164: Ethics of Public Relations.
165: Ethnography of Public Relations.
166: Europe, Practice of Public Relations in.
167: European Association of Communication Directors.
168: European Communication Monitor.
169: European Public Relations Education and Research Association.
170: European Social Theory and Public Relations.
171: Evaluative Research.
172: Event Management.
173: Evolution of Publicity Agencies.
174: Excellence Theory.
175: Executive Management.
176: Experiment/Experimental Methods.
177: Extended Parallel Process Model of Risk Communication.
178: External Organizational Rhetoric.
179: External Publications.
180: Fact Sheet.
181: FAQs.
182: Feature.
183: Federal Trade Commission.
184: Feminization Theory.
185: Field Theory.
186: Flack.
187: Flame.
188: Fleischman, Doris Elsa.
189: Flier.
Half Title Page.
Title Page.
1: Management Theory.
2: Managerial Bias in Crisis Communication.
3: Managing the Corporate Public Relations Department.
4: Market Share.
5: Marketing.
6: Marketplace of Ideas.
7: Material Information.
8: Matrixing/Matrix Management.
9: Mean and Median.
10: Measuring/Measures.
11: Media Calls.
12: Media Conferences.
13: Media Culture and Public Relations.
14: Media Effects.
15: Media Fragmentation.
16: Media Mix Strategies.
17: Media Networks.
18: Media Relations.
19: Media Release.
20: Memes.
21: Mental Models Approach to Risk Communication.
22: Mentoring.
23: Military Public Relations.
24: Minorities in Public Relations.
25: Mission and Vision Statements.
26: Mobile Technology and Public Relations.
27: Modernity and Late Modernity.
28: Moral Development.
29: Moral Philosophy.
30: Motivation Theory.
31: Muckrakers (and the Age of Progressivism).
32: Multimedia.
33: Mutually Beneficial Relationship.
34: Narrative Theory.
35: Narrowcasting/Broadcasting.
36: Nation Branding.
37: Nation Building.
38: National Black Public Relations Society.
39: National Investor Relations Institute.
40: Neo-Institutional Theory.
41: Network Theory.
42: New Business Development.
43: News Services.
44: News Story.
45: Newsletter.
46: News/Newsworthy.
47: Nineteenth-Century Trends in Public Relations.
48: Nongovernmental Organizations (NGOs).
49: Nonprofit Organizations.
50: Objectives.
51: Online Public Relations.
52: Op-Ed.
53: Openness.
54: Opportunity and Threat.
55: Organizational Identity and Persona.
56: Page, Arthur W..
57: Pamphlet.
58: Paracrisis.
59: Paradox of the Positive/Negative.
60: Parent/Student Newsletter.
61: Perjury.
62: Perspectivism Theory.
63: Persuasion Theory.
64: PERT Chart.
65: Philanthropy.
66: Photo-Op.
67: Photosharing.
68: Pitch Letter.
69: Plank, Betsy.
70: Podcasts/Audio Sharing.
71: Political Action Committees.
72: Political Economy and Public Relations.
73: Political Public Relations.
74: Political Speech.
75: Portfolio.
76: Position and Positioning.
77: Postcolonialism Theory and Public Relations.
78: Postmodern Public Relations.
79: Power, as Functions and Structures.
80: Power, as Social Construction.
81: Power, Discursive.
82: Power, Symbolic.
83: Power Resource Management Theory.
84: Power/Knowledge and Public Relations.
85: Practice/Practitioner.
86: Precautionary Principle.
87: Presidential Press Secretaries.
88: Press Agentry.
89: Press Kit.
90: Privatizing Public Opinion (and “Publictizing” Private Opinion).
91: Proactivity and Reactivity.
92: Process Research.
93: Professional and Professionalism.
94: Professional Project of Public Relations.
95: Professionalism in Public Relations.
96: Program/Action Plans.
97: Promotion.
98: Propaganda.
99: Psychographics.
100: Psychological Processing.
101: Public Affairs.
102: Public Diplomacy.
103: Public Health Campaign.
104: Public Interest.
105: Public Opinion and Opinion Leaders.
106: Public Policy Planning.
107: Public Relations.
108: Public Relations Agency.
109: Public Relations Department.
110: Public Relations Education, History of.
111: Public Relations Field Dynamics.
112: Public Relations Research.
113: Public Relations Society of America.
114: Public Relations Student Society of America.
115: Public Sector.
116: Public Service Announcements.
117: Public Sphere (Öffentlichkeit).
118: Public Sphere Discourse.
119: Publicist.
120: Publicity.
121: Publicly Held Companies.
122: Publics.
123: Puffery.
124: Pyramid Style.
125: Qualitative Research.
126: Quantitative Research.
127: Race and Public Relations.
128: Railroad Industry in the 19th Century.
129: Really Simple Syndication.
130: Reflective Management.
131: Regulated Monopolies.
132: Reinforcement Theory.
133: Relationship Management Theory.
134: Reliability.
135: Religious Organizations and Public Relations.
136: Reputation.
137: Reputation Management.
138: Research Goals.
139: Research Objectives.
140: Resilient Communities.
141: Resource Dependency Theory.
142: Return on Investment.
143: Rhetorical Arena (Crisis Theory).
144: Rhetorical Theory.
145: Right to Know.
146: Risk Communication.
147: Risk Perception.
148: Risk Society.
149: Rules Theory.
150: Sampling.
151: Sandbagging.
152: Scales.
153: Search Engine.
154: Search Engine Optimization.
155: Securities and Exchange Commission.
156: Segmentation of Publics.
157: Short Message Service.
158: Situation Analysis.
159: Situation Ethics.
160: Situational Crisis Communication Theory.
161: Situational Theory of Problem Solving.
162: Situational Theory of Publics.
163: Social Amplification of Risk.
164: Social Capital.
165: Social Construction of Reality Theory.
166: Social Exchange Theory.
167: Social Learning Theory.
168: Social Marketing.
169: Social Media.
170: Social Media Press Release.
171: Social Network Analysis.
172: Social Networking.
173: Social Networks/Niche Networks.
174: Socialization Theory.
175: Society.
176: Socioculture and Public Relations.
177: Sockpuppet.
178: Sound Bite.
179: South Africa, Practice of Public Relations in.
180: Spain, Practice of Public Relations in.
181: Speakers Bureaus.
182: Speechwriting.
183: Spin.
184: Spiral of Silence Theory.
185: Sports Public Relations.
186: Stakeholder Theory.
187: Stakes.
188: Statistical Analysis.
189: Stewardship of Large Organizations.
190: Straight News.
191: Strain.
192: Strategic Business Planning.
193: Strategic Partnerships.
194: Strategic Silence.
195: Strategies.
196: Stylebook.
197: The Subaltern and Public Relations.
198: Subjective Expected Utilities Theory.