Half Title Page.
Creating Advertising Culture, Beginnings to 1930s.
1: A Revolution in Advertising: “Buy American” Campaigns in the Late Eighteenth Century.
2: The Redemption of Advertising: The Advertising Business in the Early 1900s.
3: Cartoon Icons: The Michelin Man, Morton Salt Umbrella Girl, and Mr. Peanut.
4: Advertising and the Great Depression.
5: P&G's Chipso Magic: Stretching the Dollar and Making Life Easier in Depression-Era America.
6: From Picaninny to Savage Brute: Racialized Images and African American Stereotyping in Turn-of-the-Century American Advertising.
7: Selling the American Dream: The West.
8: The Shopping Metropolis: Defining the American Consumer.
9: Reach for a Lucky Instead of a Sweet: An Exploration of Early Cigarette Advertising.
10: Extra! Extra! Read All about It: Early Newspaper Advertising.
11: “Ambitious Girls!”: Making and Contradicting the Ideal Woman through Advertisements in the Ladies' Home Journal, 1890–1920.
12: Product Placement in the Golden Age of Radio: Or Why Tina Fey Owes a Debt of Gratitude to Jack Benny.
13: Early Automobile Advertising.
14: Kimberly-Clark: Transforming Advertising Taboos.
15: Keeping Consumers Clean: Ivory Soap.
16: Burma-Shave and Mail Pouch Barns Turn the Countryside Commercial.
17: Coca-Cola and Christmas.
18: Political Advertising.
19: The Rise of the Birth-Control Industry, or When Contraception Became Obscene in America.
20: The “Mark of Honor”: Trademark Law, Goodwill, and the Early Branding Strategies of National Biscuit.
About the Editors and Contributors.
Volume 1 Index.
Advertising at the Center of Popular Culture, 1930s–1975.
1: Recipe for Success: Jean Wade Rindlaub's Influence on American Women's Ideals.
2: The New American Splendor: Building the New Consumer Culture after World War II.
3: Soap Operas and Sponsors in Mid-Century America.
4: Account Planning: An Overview of Its Inception and Evolution.
5: Advertising's Role in Social Consciousness: The “Crying Indian” and More.
6: Latino Advertising, Spanish-Language Media, and the Creation of a Pan-Ethnic Cultural Identity.
7: From “Lost Manhood” to “Erectile Dysfunction”: The Commercialization of Impotence.
8: Ding Dong! Avon Calling! Selling Beauty and Femininity in the Cold War.
9: You've Come a Long Way, Baby: Analysis of Marketing Cigarettes to Women.
10: Selling Booze and Beer.
11: Commodification and the Counterculture.
12: Hippies, the Counterculture, and Rebellion in Advertising.
13: Early Magazine Advertising, 1930–1970.
14: Representing American Values: How Magazine Advertising Reflected and Shaped Values in America.
15: Early Television Advertising.
16: The Big Business of Fashion Advertising.
17: Pepsi and Young America.
18: “Peddle” to the Metal: NASCAR Sponsorship and Advertising.
19: Sinclair's “Dino” and Petroleum Advertising at the Infancy of the Interstate Highway System.
20: Selling the Cold War: Advertising, NSC 68, and the Military-Industrial Complex.
21: Eisenhower and Political Advertising.
22: Kennedy and Political Advertising.
23: Countdown to the Apocalypse: Lyndon B. Johnson's “Daisy” Ad.
24: Early Computer Marketing: From Deification to Humanizing of Computers.
25: The Decade of the Slogan: The 1970s.
About the Editors and Contributors.
Volume 2 Index.
Advertising in the Contemporary Age.
1: Mad Men: Framing Advertising History.
2: David Ogilvy: Selling an Industry.
3: Creating Celebrity through Advertising, and the Role of the Account Planner.
4: “I Hate the Way My Hair Looks”: Controversies in Advertising to Women and Girls.
5: Controversy in Advertising to Children.