eBook Management, Marketing and Promotion of Library Services. Based on Statistics, Analyses and Evaluation: IFLA Publications 120/121

  • Volume 121
  • Published By:
  • ISBN-10: 3598440227
  • ISBN-13: 9783598440229
  • Grade Level Range: College Freshman - College Senior
  • 462 Pages | eBook
  • Original Copyright 2006 | Published/Released March 2008
  • This publication's content originally published in print form: 2006
  • Price:  Sign in for price

About

Overview

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA’s Management & Marketing Section in Bergen, Norway in August 2005.

Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.