eBook Handbook of Research on Mobile Marketing Management, 1st Edition

  • Published By:
  • ISBN-10: 1605660752
  • ISBN-13: 9781605660752
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 598 Pages | eBook
  • Original Copyright 2009 | Published/Released June 2010
  • This publication's content originally published in print form: 2009
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About

Overview

Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave. The Handbook of Research on Mobile Marketing Management for Consumer and Advertiser Aperture: Technologies for Successful Campaign Planning provides a compelling and relevant collection of innovative mobile marketing thoughts and practices. Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians.