eBook E-Marketing in Developed and Developing Countries: Emerging Practices, 1st Edition

  • Hatem El-Gohary
  • Published By:
  • ISBN-10: 1466639555
  • ISBN-13: 9781466639553
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 327 Pages | eBook
  • Original Copyright 2013 | Published/Released July 2013
  • This publication's content originally published in print form: 2013
  • Price:  Sign in for price



Aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
1: E–Marketing Recent Issues and Emerging Practices.
2: Challenges and Opportunities of Consumer Empowerment in Online Reputation Management.
3: Competitive Advantage in Market Space: Implications of Relationship Marketing.
4: New Marketing Applications for the Internet.
5: Social Media Marketing: Prospects for Marketing Theory and Practice on the Social Web.
6: Digital Rights Management: Open Issues to Support E–Commerce.
7: Insights on E–Emerging Practices.
8: Mobile Marketing: The Imminent Predominance of the Smartphone.
9: Analyzing the Digital License Reselling Problem and Its Impact on E–Commerce.
10: Discovering Opinions from Customers' Unstructured Textual Reviews Written in Different Natural Languages.
11: Ethics and E–Marketing.
12: E–Marketing Recent Issues and Emerging Practices in Developed Countries.
13: Is Social Media Marketing Really Working? Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance.
14: E–Marketing as an Antecedent to Online Fraud.
15: Credit Card Use and Risks in the E–Market: A Case Study in Melbourne, Australia.
16: Improving Consumer Performance and Perceived Service Quality in a New Type of Commercial Environment in 3D, Thanks to Embodied Virtual Sales Agents.
17: New Insights into Consumer Loyalty of Website–Services: The Quadratic Effect of Flow.
18: E–Marketing Recent Issues and Emerging Practices in Developing Countries.
19: E–Government in Less Developed Countries.
20: The Impact of Internet Adoption on the International Marketing of the Jordanian Banking Sector: Some Emerging Practices.
21: Exploring the Role of Technology Readiness in Developing Trust and Loyalty for E–Services.
Compilation of References.
About the Contributors.