Yes, sports is big business. Estimates of total annual U.S. spending on sporting goods and services range from $250 to $560 billion a year, and spending related to organized sports alone has been estimated at $200 billion. The Business of Sports throws light on the subject by exploring the business and economic dynamics of the industry from a diverse array of perspectives that cover the industry’s macroeconomic, management, and marketing/promotion issues.
Volume 1 documents the current size, scope, and magnitude of the sports industry in the U.S. and abroad -- including the U.K. and China. It also examines the importance of the world’s most visible sporting events, like the Olympics, and the impact of sporting events broadcast around the world.
Volume 2 takes an in-depth look at the sports industry from an economic perspective. The volume delves into the inner workings of leagues and teams, covering economic issues from the design of sports leagues to franchise financial valuations to salary caps to labor relations.
Volume 3 fills the gap between scholarly research on sport and practitioners working in the industry. Topics include evaluating talent, maintaining managerial efficiency, analyzing statistical performance indices, and assessing the noneconomic benefits of professional sports. Business and sports are a potent mix of two of the strongest forces moving our society today. And, as the stratospheric salaries of professional athletes indicate, the industry is going through major growth and change. To make sense of it all, it helps to understand the underlying economic principles driving the business decisions made daily by owners and managers in all corners of the world. The unique, multivolume format of The Business of Sports allows sports nuts, journalists, business people, and students to explore the wide variety of issues that fuel the world’s crazy passion for all things athletic.