eBook Contractor’s Survival Guide, 1st Edition

  • Published By:
  • ISBN-10: 130538041X
  • ISBN-13: 9781305380417
  • DDC: 690.068
  • 160 Pages | eBook
  • Original Copyright 2011 | Published/Released November 2014
  • This publication's content originally published in print form: 2011
  • Price:  Sign in for price

About

Overview

Overcome and even grow amidst the challenges posed by a challenging economy. The Contractor’s Survival Guide provides all the tools needed to succeed when others in the industry are struggling. This ebook is written by a contractor with first-hand experience, and it is packed with proven techniques that will increase leads, cut costs, drive profits, and improve overall productivity. Topic coverage includes identifying the most effective areas to spend marketing dollars, gathering qualified but inexpensive leads, selling more estimates, driving business through the Internet and social networking sites, and more. With special attention to industry-specific trends and the latest technologies, this is a must-have for anyone seeking to develop a strong business that is driven by growth.

Table of Contents

Front Cover.
Introduction.
Title Page.
Copyright Page.
Dedication.
Contents.
Author Biography.
Introduction: Doing Business Today.
1: Branding.
2: Marketing.
3: When Things Go Very Bad.
4: Leads.
5: Sales, Sales, Sales.
6: Sales Management.
7: Employees—Can't Grow with Them; Can't Grow Without Them.
8: It's Your Time—Use It Wisely.
9: Customers—You Can't Live with Them ….
10: Technology.
11: Business Intelligence.
12: Back to School.
13: Expense Management—Running a Lean Business.
14: Estimating and Pricing.
15: Management.
16: Business Planning.
Conclusion.