eBook Corporate Disasters: What Went Wrong and Why, 1st Edition

  • Published By:
  • ISBN-10: 141449615X
  • ISBN-13: 9781414496153
  • DDC: 338.70973
  • Grade Level Range: 9th Grade - College Senior
  • 416 Pages | eBook
  • Original Copyright 2012 | Published/Released June 2012
  • This publication's content originally published in print form: 2012
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Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. From the infamous sock puppet of Internet lore to earlier entrepreneurial attempts that just plain flopped, each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.

Features and Benefits

  • 100 key business decisions covered.
  • Each essay will have a "Further Reading" section.
  • Fully indexed.

Alternate Formats

  • Casebound Edition

    ISBN-10: 1414496141 | ISBN-13: 9781414496146